In this episode, I’m joined by Lucy Critchley, founder of Untold Creative, a podcast and content studio. Whether you need a podcast producing, some ace social media content creating, or a hand with your email marketing, Lucy’s got the right person for the job.

Lucy launched her business in the middle of the pandemic, just five months after her daughter was born. What started as a small VA business quickly evolved into a creative business with a purpose, and a brand that reflects the kind of work Lucy really loves to do.

We chat about the realities of starting a business with a newborn, finding a rhythm that fits your family life, and how your brand can evolve as you do. Lucy shares how she’s built a flexible business that works around her energy, her clients and her life, and what she’s learned about defining success on her own terms.

What you’ll learn in this episode:

• How Lucy launched her business during maternity leave
• What it’s really like building a business alongside family life
• Why self-employment is the ultimate personal development journey
• How your business and brand evolve as you grow, and how to recognise when it’s time for change
• The importance of finding clients who align with your values and the kind of work you want to do
• Why community and connection are key to sustaining yourself in business

About Lucy Critchley

Lucy is the founder of Untold Creative, a podcast and content studio that helps purpose-led businesses share their stories through podcasts, social content and newsletters. With a background in TV and radio production, Lucy combines creativity and strategy to help her clients find their voice and tell the stories that matter most.

Links

Follow Lucy on Instagram: @‌untold.creativeConnect with Lucy on LinkedIn: https://www.linkedin.com/in/lucycritchleyVisit Untold Creative: https://untold-creative.com

This podcast is hosted by Fliss Lee, brand coach and founder of Honest Folk, helping founders and freelancers build businesses that work for them.

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