“Assets Are Sexy” + The ONE Equation That Creates True Wealth | Sharon Lechter
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What if the book that changed millions of lives started as nothing more than a brochure to sell a board game?
Sharon Lechter — co-author of Rich Dad Poor Dad, 29 books in 29 years, five-time New York Times bestseller, and lifelong financial literacy crusader — sits down for a masterclass on money, mindset, and legacy.
In this powerful conversation, Sharon shares:
- The hilarious (and slightly “kinky”) story of how her husband introduced her to Robert Kiyosaki
- How Rich Dad Poor Dad was written in weeks as a simple brochure — and then took on a life of its own
- Why her son’s credit card debt in 1992 became the spark for her life’s mission
- The Personal Success Equation that turns fear into faith (Passion + Talent × Association × Action + Faith)
- Why “Assets are sexy” — and how to build true wealth beyond dollars
- Her new book Old Wealth, New Wealth, True Wealth with 26-year-old real estate millionaire Nathan Barkocy
- When to close a door (the Tums & Rolaids test) and the power of association
If you’ve ever wondered how to shift from scarcity to abundance, build real assets, or leave a legacy that actually matters — this episode is required listening.
Chapters:
00:00 – Sharon’s hilarious “kinky” husband story that started it all
01:21 – Podcast intro with Mike & Scott
02:00 – Lower middle-class roots, accounting days & first entrepreneurship
03:36 – Son’s credit card debt sparks her life’s mission in financial literacy
06:03 – The full origin story of meeting Robert Kiyosaki
08:18 – How Rich Dad Poor Dad was written as a brochure for a $200 board game
12:04 – Writing 29 books: why every book is a different journey
14:10 – The incredible story behind Outwitting the Devil
19:00 – New book Old Wealth, New Wealth, True Wealth with Nathan Barcachi
23:25 – The power of storytelling that made Rich Dad explode
28:00 – Personal Success Equation: Passion + Talent × Association × Action + Faith
33:00 – The Tums & Rolaids test: when to close a door and walk away
37:00 – Speaking, mentoring, Cherry Creek Lodge retreats & what’s next
39:00 – Final advice & where to find Sharon
Drop your biggest takeaway in the comments — was it the origin story, the Personal Success Equation, or the “Assets are sexy” mindset? 👇
Subscribe for more unfiltered conversations with legends who’ve built real wealth and real impact.
Links:
- Sharon’s website: SharonLechter.com
- New book Old Wealth, New Wealth, True Wealth on Amazon
- Cherry Creek Lodge retreats: CherryCreekLodge.com