‘It was a category that I felt had real potential’ – Pippa Murray on scaling the UK’s number one nut butter brand
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‘It was a category that I felt had real potential’ – Pippa Murray on scaling the UK’s number one nut butter brand
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Pippa Murray is a foodie at heart with a particular love for nut butters, which in the early 2010s were her favourite pre- and post-marathon snack. But many of her favourite products at the time were “pretty processed”, often containing palm oil which is high in saturated fats and environmentally destructive to procure.
Simultaneously, the protein trend was in its infancy and the wellness industry was championing ‘healthy fats’. Despite these market shifts, existing brands had failed to fully leverage these emerging developments.
Spotting a gap in the market, Murray went on a journey to grow and scale her own nut butter brand while working at The Science Museum, eventually launching Pip & Nut in 2015. The brand has been growing strength to strength and is now the UK’s number one nut butter brand.
On this week's episode, Murray discusses the early days of product development - including the three months she spent living in a shed - aligning the values of people, planet and profit, and using business as a force for good.
Credits:
Presenter: Éilis Cronin
Producer: Inga Marsden
Artwork: Jenny Hardy
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