In the first episode of The Last 90 Days, Elliott King, VP of Marketing at Turtl, rates his last 90 days a 4.5 out of 10. He'd just come off a 750% pipeline growth year, a full rebrand, and a Go-To-Market award. Then, on April 1st, growth slowed — and by June, a Google update that expanded AI Overviews across B2B search had quietly stopped his most reliable pipeline channel from working.
Host Madhav Bhandari (CMO @ Storylane) pulls on that number: what Elliott's team saw first, the two-week sprints they used to separate a blip from a real trend, what didn't move the needle, and how they course-corrected.
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