In this episode of the Think Small Podcast, Becky Bartoszek, President and CEO of the Fox Cities Chamber of Commerce in Wisconsin, shares the story of how a childhood spent watching her parents run hotels and convention centers turned into a career that brought her full circle to lead the largest chamber in her state, a 150-year-old organization she helped transform from 850 members to more than 2,000 in a remarkably short time. The centerpiece of that transformation was Connect Free, a first-of-its-kind permanent free membership model for small businesses with five or fewer employees, freestanding restaurants, and small nonprofits, an idea the board approved despite projections of significant revenue loss and that ended up growing revenues, not shrinking them, while earning the chamber National Chamber of the Year and Wisconsin Innovation of the Year in the same anniversary season.
The conversation explores what it actually takes to lead a bold bet inside a membership organization, from getting a board to say yes to giving away dues revenue, to staging a launch event so well executed that every local news station led with it that evening and the story traveled to Washington D.C. as a national best practice within months. Becky also digs into what she is hearing from her members right now, talent attraction and consistent revenue remain the top concerns, with AI adoption, affordable housing, and the fear of marketing falling behind adding new layers of complexity for small business owners who are already running out of hours in the day. Her closing advice is simple, direct, and earned: know your customer, chase the data, course correct when something does not work, and do not be afraid to do something nobody has ever done before.
Connect:
Website: https://www.foxcitieschamber.com
LinkedIn: https://www.linkedin.com/in/becky-bartoszek-8002b151/