Vietnam is one of the fastest-changing markets in Asia. But reaching the people who live, work, and buy here takes more than simply translating an overseas campaign.

Vietnam Content Marketing explores how brands, creators, and businesses build trust, grow audiences, and tell better stories in Vietnam. Through conversations with marketers, founders, and industry leaders, we uncover what works, what doesn't, and what connects with Vietnam consumers across social media, video, podcast, search, and beyond.

It's practical, honest, and focused on the realities of doing business in this market. Whether you're building a local brand, entering Vietnam for the first time, or trying to understand where the industry is heading, this show gives you the ideas and insights to create content that actually makes an impact.

I'm Niall Mackay from Seven Million Bikes Podcast and Saigon Podcast Studio, and this is Vietnam Content Marketing.