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  • The Funeral Homes That Teach… Win! How Community Education Builds Trust Before the Call Comes In

    The Funeral Homes That Teach… Win! How Community Education Builds Trust Before the Call Comes In
    2026/05/28
    Most funeral homes wait for the phone to ring. But the funeral homes that teach their communities? They win long before the call ever comes in. In this episode of The Deathcare Marketing Show, Mary Barnett sits down with Rick Craig, founder of the When It’s Time® program, to talk about why community education is one of the most underused marketing strategies in funeral service. They discuss: * How teaching builds trust before there’s a death * Why educational outreach converts better than ads * How to position your funeral home as a community resource * What most funeral homes get wrong about “community engagement” * How to start small without overwhelming your team If you want families to think of you before they need you, this episode is for you. Guest Intro: “Rick Craig is the founder of the When It’s Time® program, a nationally recognized community outreach model designed to help funeral homes build trust through education before the need arises. Rick has spent years helping funeral professionals position themselves as trusted community resources — not just service providers. His approach focuses on visibility, relationship-building, and creating meaningful conversations that naturally lead to pre-need awareness and long-term loyalty.”
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    19 分
  • You Can’t Scale Burnout: The Real Reason Funeral Homes Struggle with Retention

    You Can’t Scale Burnout: The Real Reason Funeral Homes Struggle with Retention
    2026/05/28
    Description: Recruiting and retention aren’t “HR problems,” they are marketing problems because your employer brand determines whether great people stay long enough to deliver the experience families count on. In this episode, Lisa Baue shares what works, what doesn’t, and practical leadership moves funeral home owners can implement immediately—especially as women comprise a growing majority of mortuary science graduates. Guest: Today I’m joined by Lisa Baue, third-generation funeral director, in the profession since 1979, and former President and CEO of Baue Funeral Homes, Crematory & Cemetery for 38 years and the Founder of “Funeral Women Lead” We’re talking recruiting, retention, and why employer brand is marketing—plus practical leadership moves you can use right now.
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    1 時間 3 分