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  • Episode 10: Microsoft’s Lessons for Nonprofits with Erin McHugh Saif

    Episode 10: Microsoft’s Lessons for Nonprofits with Erin McHugh Saif
    2025/01/14
    In this episode of The Responsive Lab, your Virtuous co-hosts, Carly Berna and Stephen Boudreau, are joined by Microsoft’s Chief Product Officer and Tech for Social Impact Leadership Team member, Erin McHugh Saif. Erin begins by sharing her background, which includes experience working for big tech companies such as Blackbaud, Salesforce, and TIBCO. Next, Erin explains the nonprofit side of Microsoft and how philanthropy has helped to shape Microsoft over the years when it comes to connecting with its users, as well as the community at large. Also along the way, Erin shares: - How AI and technology have helped shape the nonprofit world, and what they have the power to achieve moving forward - The distinction between how nonprofits and for-profits use Microsoft as a service - For-profit trends that can be applied to nonprofits - Microsoft services that are currently being delivered to for-profits that present the biggest opportunities for nonprofits Discover more opportunities at Microsoft.com such as discounted offers for nonprofits, Microsoft Philanthropies, the AI governance tool kit, as well as Free AI skilling resources. Season One of The Responsive Lab is brought to you by Virtuous. Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist. Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
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    36 分
  • Episode 9: We Are For Good’s Keys to Successful Nonprofits

    Episode 9: We Are For Good’s Keys to Successful Nonprofits
    2024/12/31
    In this episode of The Responsive Lab, your Virtuous co-hosts, Stephen Boudreau and Carly Berna, are joined by Jon McCoy and Becky Endicott from the podcast, We Are For Good. They begin by talking about how to measure success, giving examples such as tracking the various forms of engagement in one’s organization. Next, they discuss the topic of activation. How do donors, listeners and supporters respond to calls to action, and what kind of pushback is there from nonprofits in this area? Later, they dive into the process of syndicating content, meaning spreading a message or an idea to multiple channels for different audiences. Sharing examples and tips from their success, Jon & Becky offer invaluable insights on how organizations can connect with their supporters through activation and harness the power of generosity in the current giving climate that we live in. More topics include: - The pitfalls of only measuring giving against other metrics in an organization’s growth plan - How to engage dimensionally with your organization’s supporters - How the Barbie Movie is a good example of what not to do in terms of activation - And so much more! Season One of The Responsive Nonprofit is brought to you by: VIRTUOUS Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist. Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
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    47 分
  • Episode 6: “What the Fundraising?” A Look at Mallory Erickson’s Latest Book

    Episode 6: “What the Fundraising?” A Look at Mallory Erickson’s Latest Book
    2024/11/19
    In this episode of The Responsive Lab podcast, Carly Berna and Stephen Boudreau are joined by executive coach, fundraising consultant, and host of the podcast What the Fundraising, Mallory Erickson, for an exciting conversation about the evolution of fundraising – plus, a sneak peak of Mallory’s new book, What The Fundraising? Mallory begins by discussing the common obstacles faced by fundraisers today, and how to overcome them using strategies that Mallory explains in detail in her book. Later, they’ll talk about the importance of mindset in fundraising and how adopting a positive and resilient mindset can lead to ultimate success – both professionally and personally. Also along the way, Carly, Stephen and Mallory will talk about: - Adopting the “courage over confidence” mindset - Building aligned donor relationships - Innovative fundraising techniques and how to implement them - The importance of self-care and mental health for fundraisers Lastly, Mallory is offering one lucky winner a FREE copy of What the Fundraising. Here’s the link for more information and to add your name for a chance to win! http://virtuous.org/malloryerickson. Learn more about Mallory at MalloryErickson.com. Discover more about The Responsive Lab at: virtuous.org/podcast Season One of The Responsive Lab is brought to you by: VIRTUOUS Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist. Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
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    32 分
  • Episode 3: Virtuous’ First-Ever Benchmark Report with CEO Gabe Cooper

    Episode 3: Virtuous’ First-Ever Benchmark Report with CEO Gabe Cooper
    2024/10/08
    In this episode of The Responsive Lab, Stephen and Carly are joined by Virtuous’ very own CEO, Gabe Cooper, for a talk about Virtuous’ first-ever Benchmark Report! Gabe begins by diving into not only the what, but the why behind benchmark reports, revealing how valuable they are in understanding your nonprofit organization, as well as your donor relationships. Gabe discusses the 7 crucial KPI’s (Key Performance Indicators) included in Virtuous’ benchmark report – Gross Donor Retention, Average and Median Gift Amount, Donor Expansion, Recurring Giving, Portfolio Balance, Donor Lifetime Value, and New Donor Acquisition – and highlights why each of these factors represent important key growth factors for nonprofits. In addition to dissecting each of these individual reports, Gabe, Carly, and Stephen touch on some key tactics and takeaways that you can implement in your nonprofit to drive your donor giving – because the Virtuous Benchmark Report isn’t just a series of stats. It’s a helpful tool that can be shared with and implemented by your nonprofit for a better, more healthy donor file. Other topics include: - The rise of subscription giving - The pre- and post-Covid donor landscape - Building relationships with first-time givers - The importance of creating multi-channel new donor welcome series - Constructing dynamic ask arrays - Using median gifts as an insight to upgrading donors Get more details about this year’s benchmark report by downloading it for FREE. Simply visit: https://virtuous.org/benchmarkreport/ Season One of The Responsive Lab is brought to you by Virtuous. Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist. Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
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    34 分