The Liar, the Thief
The Contractor's Myth of Gross Profit
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The Liar, the Thief
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ナレーター：
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Tom Atkinson
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著者：
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Tom Atkinson
Every contractor has a sacred number. A metric they inherited from a conference, a mentor, or an industry spreadsheet. A number that says the business is healthy—even when the bank account doesn't agree.
For Eli Thompson, that number is 45% gross margin. And it's about to cost him everything.
When Pinnacle Communications launches a new AV department and loses three consecutive bids—each by close to 15%—Eli has no explanation. His costs are right. His labor is tight. His margin target is exactly where it's always been. What he doesn't know yet is that the number he's been trusting isn't just incomplete. It's actively working against him.
The Liar, the Thief is a business parable. Follow Eli through six sessions with a blunt business advisor named Henry McAllister as he learns why gross margin percentage misleads even profitable contractors—and what to measure instead. What Eli discovers about overhead allocation and net profit per labor hour doesn't just save his department. It rewires how he looks at every job, every bid, and every opportunity.
If your revenue keeps growing while profit stays flat, Eli's story was written for you.
Wrong metric. Wrong decision. Start Listening.
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