This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.

Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the Harvard Business Review Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: Your actions can make or break your business. You need to know the tried-and-true fundamentals - from writing a business plan to getting your first loan.

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

市場が縮小していくであろう日本に、総合商社は熱視線を送っている。空前の好決算を謳歌する中、今後の事業環境をどうみて、どこに商機があると考えているのか。

Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. In 30 Days to a More Powerful Business Vocabulary, author Dan Strutzel presents over 500 words and short expressions from a variety of different business categories.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

２０２１年７月、中国共産党創立１００周年を祝う祝賀大会の熱気に包まれた北京の天安門広場。習近平国家主席は１時間超にわたり演説した。習政権の最終目標は「もう１つの１００年」である２０４９年の新

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

People who do amazing things in the world - developing a new cancer drug, creating award-winning ads, helping their communities - may seem to have all sorts of advantages. But they don’t have any more hours than the rest of us. Instead, they may be allocating their hours in interesting ways that the rest of us can learn from. In this workshop, time management expert Laura Vanderkam explains about how broadening our perspective on time will help us be more intentional with the hours we have, and shares the simple, practical steps your team can take to start making time work for them.

Noted Japan expert Professor Mark J. Ravina of the University of Texas at Austin covers the politics, economics, and culture of the island nation since World War II - a conflict that saw the end of Japan’s dream of regional conquest, which Professor Ravina calls Empire 1.0. The country’s postwar leaders radically changed course, renouncing a strong military to pursue Empire 2.0 - Japan as an economic colossus.

今、４度目の産業革命が始まろうとしている。牽引役となるのは、ＡＩ（人工知能）だ。

We have more choices than we realize. In fact, according to positive psychology expert Tal Ben-Shahar, our entire life is made of choices, large and small. It is what we choose moment by moment and day by day - to do, to feel, to experience - that determines how happy and fulfilled we are. Every moment, then, is an opportunity to make a choice that will bring us greater happiness. Ben- Shahar presents 100 such opportunities, some simple, such as whether to frown or smile; others complex....

Expert Secrets - Critical Thinking is the ultimate guide to improving your decision-making, problem-solving, and speed-reading skills, using proven and real-world emotional intelligence, neuro-linguistic programming, and people-analyzing techniques. Author Maxwell Jensen has put together a life-changing guide filled with innovative critical-thinking tips.

長らく停滞を続けていた銀行に転機が訪れている。悲願の金利上昇が目前に迫り、投資家の注目も集まってきた。構造不況を克服できるか、土壇場を迎えた銀行が見据えるものは？

Incremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty, and volatility of today's world. In Change, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to create non-linear, dramatic change in your organization. You'll discover the emerging science of change that teaches us about how to build organizations - from businesses to governments - that change and adapt rapidly.

How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma? This collection of articles from HBR includes "How Resilience Works", by Diane Coutu; "Resilience for the Rest of Us", by Daniel Goleman; "How to Evaluate, Manage, and Strengthen Your Resilience", by David Kopans; "Find the Coaching in Criticism", by Sheila Heen and Douglas Stone; and much more.

What does it take to succeed today both personally and professionally? In looking for answers, one obvious place to start would be to talk to self-made men and women who themselves are successful. That's exactly what Michael W. Sonnenfeldt - an accomplished entrepreneur - has done here in this groundbreaking book.

企業から消費者への「情報伝達」が激変している。これまでは報道関係者向けだったＰＲ（パブリック・リレーションズ）は、今やＳＮＳや動画配信サイトを介して消費者へ直接つながる手段となっている。

もはや日々の生活のインフラと化したインターネットという科学技術なしに，私たちは生きていくことすらできない．全世界で利用者が50億人を超えたいま，インターネットは，趣味や仕事から医療や安全保障までを包摂するひとつの「文明」と化した．

For centuries, experts have argued that learning was about memorizing information: You're supposed to study facts, dates, and details, burn them into your memory, and then apply that knowledge at opportune times. But this approach to learning isn't nearly enough for the world that we live in today, and in Learn Better journalist and education researcher Ulrich Boser demonstrates that how we learn can matter just as much as what we learn.

統計データに基づく経営分析から読み解く日本企業の50年史「企業成長なくして、経済成長はない」日本経済の成長の低さの原因を、政府の経済政策のまずさに求めることも多い。

A classic of Japanese history, this audiobook is the preeminent work on the history of Japan. Newly revised and updated, A History of Japan is a single-volume complete history of the nation of Japan. Starting in ancient Japan during its early pre-history period, A History of Japan covers every important aspect of history and culture through feudal Japan to the post-Cold War period and collapse of the bubble economy in the early 1990s. Recent findings shed additional light on the origins of Japanese civilization and the birth of Japanese culture.

What if somebody told that your day-to-day conversations could immediately improve every relationship in your life? In this audiobook, you’ll discover one of the most valuable (yet surprisingly little-known) ways to sharpen your communication skills. Whatever kind of relationship you want to improve, this guide provides you with simple, practical, proven techniques for improving any kind of relationship in your life.

ドル覇権の今後をうらなう！日本国民にとって円の価値の安定が重要なように、国際社会ではドルの価値の安定が重要だ。ドルの「基軸通貨」の座を揺るがしうるのは人民元かユーロか、デジタル通貨か？

The 80/20 Principle, also known as the Pareto Principle, is a powerful concept that has been widely applied in various fields such as economics, business, and personal development. The principle states that in many situations, roughly 80% of effects come from 20% of the causes. This means that a small number of inputs (the 20%) are responsible for a large proportion of outputs (the 80%). In this audiobook, you will learn about the 80/20 Principle, and how you can use it to improve your productivity, efficiency, and effectiveness in various areas of your life.