The CX Imperative
Five Strategic Practices for Renewal of the Customer-Centered Enterprise
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
聴き放題対象外タイトルです。Audibleプレミアムプラン登録で、非会員価格の30％OFFで購入できます。
The CX Imperative
￥1,900 で購入
-
ナレーター：
-
Eric Martin Reid
このコンテンツについて
A strategic guide to embedding customer experience into all aspects of your business.
For decades, a fundamental flaw has flourished in the strategic operating model of the modern corporation—a Great Distancing from the needs and expectations of customers.
For some, such as Blockbuster, AOL, and Kodak, this flaw has been disastrous. Meanwhile, those that have woven the customer deeply into their culture have prospered—with increased revenues and more fulfilled employees.
In The CX Imperative, Strategic CX experts Mark Fithian and Jeff Rosenberg reveal five critical practices for changing customer centricity from a presentation-layer pursuit to a core value:
- Developing empathy-based Insights about customers
- Devising a Strategy to focus and align efforts
- Drawing up Blueprints for creating winning experiences with intention
- Creating an effective CX Operating Model
- Maintaining a Culture of customer centricity
This strategic approach to CX is essential for companies to cut through the complexity of today’s operating environment and meet their customers’ needs for the benefit of all stakeholders.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2025 Mark Fithian and Jeff Rosenberg (P)2025 Mark Fithian and Jeff Rosenberg