『Rockonomics』のカバーアート

Rockonomics

How Music Explains Everything (About the Economy)

プレビューの再生
タイトルを¥2,479で購入し、プレミアムプランに登録する ¥2,380で会員登録し購入
期間限定:2026年5月12日(日本時間)に終了。詳細はこちら。
2026年5月12日までプレミアムプランが3か月 月額99円キャンペーン開催中。
オーディオブック・ポッドキャスト・オリジナル作品など数十万以上の対象作品が聴き放題。
オーディオブックをお得な会員価格で購入できます。
会員登録は4か月目以降は月額1,500円で自動更新します。いつでも退会できます。
オーディオブック・ポッドキャスト・オリジナル作品など数十万以上の対象作品が聴き放題。
オーディオブックをお得な会員価格で購入できます。
30日間の無料体験後は月額¥1500で自動更新します。いつでも退会できます。

Rockonomics

著者: Alan Krueger
ナレーター: Fred Berman
タイトルを¥2,479で購入し、プレミアムプランに登録する ¥2,380で会員登録し購入

期間限定:2026年5月12日(日本時間)に終了

30日間の無料体験後は月額¥1500で自動更新します。いつでも退会できます。

¥3,400 で購入

¥3,400 で購入

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

Alan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry, from rock artists to music executives, from managers to promoters, as a way in to explain the principles of economics and the forces shaping our economic lives.  

As economists recognise, the music industry is often a leading indicator of today's economy; it is among the first to be disrupted by the latest wave of technology, and examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt.   

Drawing on interviews with leading band members, music executives, managers and promoters and using the latest data on revenues, royalties, tour dates and merchandise, Rockonomics takes listeners backstage to show how the music industry really works - who makes money and how much, and how the economics of the music industry has undergone a radical transformation during the last 20 years.  

Before digitalisation and the ability to stream music over the internet, rock musicians made the bulk of their income from record sales. Today, income from selling songs has plummeted, even for superstars like Taylor Swift; the real money nowadays is derived from concert sales. In 2016, for example, Billy Joel earned $212.4 million from his live performances and less than $1 million from record sales and streaming. Even Paul McCartney, who has written and recorded more number one songs than anyone in music history, today, earns 93 percent of his income from live concerts. Krueger tackles common questions: how does a song become popular? And how does a new artist break out in today's winner-take-all economy? 

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site.

©2019 Alan Krueger (P)2019 Hodder & Stoughton Limited
ビジネス分野 国際 経済学 音楽
まだレビューはありません