Rebrand Without the Bulls--t
The In-House Playbook for Leading Brand Transformations
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
聴き放題対象外タイトルです。Audibleプレミアムプラン登録で、非会員価格の30％OFFで購入できます。
Rebrand Without the Bulls--t
￥1,350 で購入
-
ナレーター：
-
Eli Lourie
Most books about rebranding are written by agencies, for agencies. This one isn't. It's written for the person inside the company — the in-house leader who has to actually pull off the brand transformation while keeping the lights on, managing the executives who think they know design, and absorbing the blame when the new logo leaks early.
Rebrands Without the Bullsh*t is the operational playbook nobody hands you when you take the job. It covers what really happens: the politics, the stakeholder management, the moment leadership panics three weeks before launch, the vendor relationships, the internal rollout that matters more than the external one. No frameworks with cute acronyms. No startup optimism. No pretending the work is cleaner than it is.
Written by someone who has led brand transformations from the inside, this is direct, practical, and honest about the parts other books skip. If you're the one responsible for the rebrand — not advising on it, responsible for it — this is the book that talks to you like a peer who has been there.
©2026 Richard Koscher (P)2026 Richard Koscher