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Meatier Marketing Copy

Insights on Copywriting That Generates Leads and Sparks Sales

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Meatier Marketing Copy

著者： Marcia Yudkin
ナレーター： Marcia Yudkin
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Unleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips.

Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin コミュニケーション・社会的技能 マーケティング マーケティング・セールス 営業・販売 自己啓発
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批評家のレビュー

"There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in 'Meatier Marketing Copy' are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read." (Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer)
"Marcia Yudkin is a genius at writing copy that gets read and makes sales. This brilliant book reveals her proven secrets, tips, tricks and more. I have 30 years experience as a copywriter and found gems in here I didn't know or had forgotten. Read 'Meatier Marketing Copy' - It's got the beef!" (Joe Vitale, Author, Hypnotic Writing, Buying Trances, Attract Money Now, and many other books)
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