Make It Snow
From Zero to Billions: How Snowflake Scaled Its Go-to-Market Organization
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Make It Snow
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Leslie Howard
Snowflake CRO, Chris Degnan, and CMO, Denise Persson, have one of the longest executive sales and marketing relationships in history. They each built their teams from the ground up to help catapult Snowflake from a startup to one of the fastest-growing technology companies. Learn how Chris and Denise united two historically divided teams in Corporate America to achieve long-lasting customer relationships and enduring company success.
This book covers Snowflake's sales and marketing evolution through three phases of the company: Startup, Build, and Scale. Listeners will learn:
- How and when to jumpstart your sales and marketing teams.
- How to develop product market fit and your competitive strategy.
- Why business partners are critical to sales success.
- The importance of establishing a culture early, and how.
This book targets startup founders and executives, venture capital partners, and the boards of directors of early- and mid-stage technology startups. Sales and marketing are often neglected in these companies, with focus squarely placed on engineering and product teams that determine sales and marketing functions. There is a better way.
©2026 John Wiley & Sons, Inc. (P)2026 Ascent Audio