Business, war, love, and a world-traveling chocolate Lab named Java all converge on a 10,000 mile road trip taken by a former Green Beret trying to build something meaningful in America - but not yet knowing how to do it.
Great businesses don't always have great starts. In the summer of 2010, Green Beret Jason McCarthy was going through a divorce, separating from the military, and struggling with money issues. He used his new company, GORUCK, as an excuse to drive to all lower 48 states with his dog, Java, to meet people and get into adventures, while searching for how to rebuild in America.
How Not to Start a Backpack Company is about losing your way, losing the love of your life, and finding your way back to both - the hard way. It's an intimate and raw look at the personal struggles that almost killed GORUCK long before it became a $100 million company. And above all, it's a story of the importance of chasing your dreams with everything you got, no matter the cost.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
How Not to Start a Backpack Companyに寄せられたリスナーの声
I was hoping to obtaining some entrepreneurship and somehow I ended up listening to 5 hours plus of a travel diary filled with intranscendental personal stories of a guy that narrates his life as kind of a romantic guru.
The whole message of the book could be summarized in the last 8 minutes of the epilogue. Jump to that straight away to that , or better, don’t waste your money/time at all, and skip the whole cheesy soap opera of a divorce with a dog named Java in-between.
I like the Goruck gear/community concept, but this is too much and starts feeling like “the no one cares but the members of the sect, unbearable biography of the supreme, bright, gracious, leader”
I felt stupid at first because I just went off of the title and was ecstatic when I realized what it was about. Owning a TON of this gear I have often wondered who what when where HOW. This guy is amazing and the organization and complete layout as documented in this book is just awesome. Even emotional at times, especially at the end. Damn good stuff, HIGHLY RECOMMEND. I also highly recommend the gear, it is as tough as it gets, versatile, and the customer service is old school. I would even work for this company if given the opportunity. Very happy I bought this title