Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
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Audibleプレミアムプラン30日間無料体験
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ナレーター:
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Roger Wayne
このコンテンツについて
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2015 Harvard Business Publishing Corporation (P)2020 Gildan Mediaこちらもおすすめ
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4 out of 5 stars
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Good story shame about the voices
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総合評価5 out of 5 stars 2
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ナレーション5 out of 5 stars 2
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ストーリー5 out of 5 stars 2
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総合評価4.5 out of 5 stars 3
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ナレーション4.5 out of 5 stars 3
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ストーリー4 out of 5 stars 3
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4 out of 5 stars
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短い
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総合評価5 out of 5 stars 1
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ナレーション5 out of 5 stars 1
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ストーリー5 out of 5 stars 1
In Million Dollar Habits, Tracy teaches listeners how to develop the habits of successful men and women so they too can think more effectively, make better decisions, and ultimately double or triple their income. Listeners will learn how to organize their finances, increase health and vitality, sustain loving relationships, build financial independence, and take a leadership role to turn visions into reality.
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現役東大生が書いた地頭を鍛えるフェルミ推定ノート
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1000問のフェルミ推定を研究し戦略コンサルに内定した東大生グループが、フェルミ推定の解法を体系化。大胆かつ緻密な論理プロセスの構築方法を、だれにでもわかりやすく解説!
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総合評価4.5 out of 5 stars 9
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ナレーション5 out of 5 stars 7
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ストーリー4.5 out of 5 stars 7
ハーバード、スタンフォードをおさえて革新的大学ランキング3年連続世界No.1「ミネルバ大学」
著者: 黒川 公晴