Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Audibleプレミアムプラン30日間無料体験
¥1,700 で購入
-
ナレーター:
-
Roger Wayne
概要
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2015 Harvard Business Publishing Corporation (P)2020 Gildan Mediaこちらもおすすめ
-
The Long Game
- How to Be a Long-Term Thinker in a Short-Term World
- 著者: Dorie Clark
- ナレーター: Dorie Clark
- 再生時間: 5 時間 23 分
- 完全版
-
総合評価3
-
ナレーション3
-
ストーリー3
It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. How can we break out of the cycle and create the kind of interesting, meaningful lives that we all seek? Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives.
-
-
some useful stuff
- 投稿者: Brian 日付: 2023/08/10
著者: Dorie Clark
-
Learning How to Learn
- 著者: Tesia Marshik, The Great Courses
- ナレーター: Tesia Marshik
- 再生時間: 4 時間 21 分
- オリジナル版
-
総合評価5
-
ナレーション4
-
ストーリー4
Education can be enriching and transformative. It can also be downright excruciating—even demoralizing. When it comes to learning, why are some of us lovers and some of us haters? Welcome to the world of educational psychology, which uses science to explore what causes people to engage and learn, and what we can do to make learning opportunities more enjoyable and impactful. Spoiler alert: Teachers can only do so much. Students, too, must take control of their learning. Unfortunately, many of us never, ahem, learned the skills to do just that.
-
-
学び方を学ぶ
- 投稿者: Shiva 日付: 2025/05/14
著者: Tesia Marshik, 、その他
-
Simple Rules
- How to Thrive in a Complex World
- 著者: Donald Sull, Kathleen M. Eisenhardt
- ナレーター: Jeff Cummings
- 再生時間: 7 時間 54 分
- 完全版
-
総合評価4
-
ナレーション1
-
ストーリー1
We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.
著者: Donald Sull, 、その他
-
収益多様化の戦略
- 既存事業を変えるマネタイズの新しいロジック
- 著者: 川上 昌直
- ナレーター: 菅沢 公平
- 再生時間: 8 時間 23 分
- 完全版
-
総合評価31
-
ナレーション23
-
ストーリー23
本業不振、どのように生き残るのか?価値創造(新規事業)だけではない、利益獲得にもイノベーションを! かつて日本企業が率先して取り組んできた「価値創造」では利益が出なく
-
-
サブスクが
- 投稿者: 大いな正午 日付: 2022/05/27
著者: 川上 昌直
-
Warren Buffett Speaks
- Wit and Wisdom from the World's Greatest Investor
- 著者: Janet Lowe
- ナレーター: Sean Pratt
- 再生時間: 5 時間 12 分
- 完全版
-
総合評価0
-
ナレーション0
-
ストーリー0
Over the years, as Warren Buffett's influence and affluence have grown, one thing has remained the same - his unpretentious, honest, and optimistic approach toward business and life. Now you can discover life's little secrets of success as revealed by the world¿s greatest investor.
著者: Janet Lowe
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- 著者: W. Chan Kim, Renée Mauborgne
- ナレーター: Grover Gardner
- 再生時間: 6 時間 27 分
- 完全版
-
総合評価3
-
ナレーション3
-
ストーリー3
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
著者: W. Chan Kim, 、その他
-
The Long Game
- How to Be a Long-Term Thinker in a Short-Term World
- 著者: Dorie Clark
- ナレーター: Dorie Clark
- 再生時間: 5 時間 23 分
- 完全版
-
総合評価3
-
ナレーション3
-
ストーリー3
It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. How can we break out of the cycle and create the kind of interesting, meaningful lives that we all seek? Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives.
-
-
some useful stuff
- 投稿者: Brian 日付: 2023/08/10
著者: Dorie Clark
-
Learning How to Learn
- 著者: Tesia Marshik, The Great Courses
- ナレーター: Tesia Marshik
- 再生時間: 4 時間 21 分
- オリジナル版
-
総合評価5
-
ナレーション4
-
ストーリー4
Education can be enriching and transformative. It can also be downright excruciating—even demoralizing. When it comes to learning, why are some of us lovers and some of us haters? Welcome to the world of educational psychology, which uses science to explore what causes people to engage and learn, and what we can do to make learning opportunities more enjoyable and impactful. Spoiler alert: Teachers can only do so much. Students, too, must take control of their learning. Unfortunately, many of us never, ahem, learned the skills to do just that.
-
-
学び方を学ぶ
- 投稿者: Shiva 日付: 2025/05/14
著者: Tesia Marshik, 、その他
-
Simple Rules
- How to Thrive in a Complex World
- 著者: Donald Sull, Kathleen M. Eisenhardt
- ナレーター: Jeff Cummings
- 再生時間: 7 時間 54 分
- 完全版
-
総合評価4
-
ナレーション1
-
ストーリー1
We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.
著者: Donald Sull, 、その他
-
収益多様化の戦略
- 既存事業を変えるマネタイズの新しいロジック
- 著者: 川上 昌直
- ナレーター: 菅沢 公平
- 再生時間: 8 時間 23 分
- 完全版
-
総合評価31
-
ナレーション23
-
ストーリー23
本業不振、どのように生き残るのか?価値創造(新規事業)だけではない、利益獲得にもイノベーションを! かつて日本企業が率先して取り組んできた「価値創造」では利益が出なく
-
-
サブスクが
- 投稿者: 大いな正午 日付: 2022/05/27
著者: 川上 昌直
-
Warren Buffett Speaks
- Wit and Wisdom from the World's Greatest Investor
- 著者: Janet Lowe
- ナレーター: Sean Pratt
- 再生時間: 5 時間 12 分
- 完全版
-
総合評価0
-
ナレーション0
-
ストーリー0
Over the years, as Warren Buffett's influence and affluence have grown, one thing has remained the same - his unpretentious, honest, and optimistic approach toward business and life. Now you can discover life's little secrets of success as revealed by the world¿s greatest investor.
著者: Janet Lowe
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- 著者: W. Chan Kim, Renée Mauborgne
- ナレーター: Grover Gardner
- 再生時間: 6 時間 27 分
- 完全版
-
総合評価3
-
ナレーション3
-
ストーリー3
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
著者: W. Chan Kim, 、その他
-
だれもわかってくれない
- 傷つかないための心理学
- 著者: ハイディ・グラント・ハルヴァーソン
- ナレーター: 川田 雅
- 再生時間: 7 時間 7 分
- 完全版
-
総合評価46
-
ナレーション40
-
ストーリー39
人間関係は、私たちのほとんど全ての悩みの原因になっています。周囲の人間の理解しがたい行動に、どうして私たちが傷つき、消耗しなくてはならないのでしょうか。世界でも有数の社会心理学者である著者が、そんな他人のふるまいの背後に隠された心理学的な理由と、その対処法を紹介します。自分のせいだと思っていた周囲の人の行為も、もしかしたら原因はほかにあるのかもしれません。
-
-
おもしろいし有用
- 投稿者: わん 日付: 2025/09/07
-
How to Talk to Anyone
- 92 Little Tricks for Big Success in Relationships
- 著者: Leil Lowndes
- ナレーター: Joyce Bean, Leil Lowndes
- 再生時間: 8 時間 59 分
- 完全版
-
総合評価13
-
ナレーション12
-
ストーリー12
What is that magic quality that makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"
-
-
Good to Review Your Skills Once in a While!
- 投稿者: Amazon カスタマー 日付: 2025/05/30
著者: Leil Lowndes
-
The Goal
- A Process of Ongoing Improvement - 30th Anniversary Edition
- 著者: Eliyahu M. Goldratt, Jeff Cox
- ナレーター: uncredited
- 再生時間: 11 時間 45 分
- 完全版
-
総合評価4
-
ナレーション2
-
ストーリー2
In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
-
-
Great story telling; still relevant today
- 投稿者: JSBX 日付: 2021/12/04
著者: Eliyahu M. Goldratt, 、その他
-
Think Bigger
- How to Innovate
- 著者: Sheena Iyengar
- ナレーター: Orlagh Cassidy
- 再生時間: 6 時間 44 分
- 完全版
-
総合評価1
-
ナレーション1
-
ストーリー1
Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give listeners a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.
著者: Sheena Iyengar
-
The Harvard Business Review Leader's Handbook
- HBR Handbooks Series
- 著者: Ron Ashkenas, Brook Manville
- ナレーター: Daniel Henning
- 再生時間: 8 時間 55 分
- 完全版
-
総合評価0
-
ナレーション0
-
ストーリー0
The critical leadership practices - the ones that will allow a leader to make the biggest impact over time - are well established. They're about how you create a vision and inspire others to follow it. In this comprehensive handbook, strategy and change experts Ron Ashkenas and Brook Manville distill proven ideas and frameworks about leadership from Harvard Business Review, interviews with senior executives, and their own experience in the field - all to help rising leaders stand out and have a big impact.
著者: Ron Ashkenas, 、その他
-
Million-Dollar Habits
- 著者: Rachel Rodgers
- ナレーター: Rachel Rodgers
- 再生時間: 2 時間 3 分
- オリジナル版
-
総合評価1
-
ナレーション1
-
ストーリー1
Rachel Rodgers, personal finance expert and author of the best-selling We Should All Be Millionaires, delivers yet again in her three-part Audible Originals series. In Million Dollar Habits, Rodgers puts forward the habits you would do well to adopt in order to generate wealth. And before she gets to those habits, she first encourages you to raise your financial goals.
著者: Rachel Rodgers
-
101 Essays That Will Change The Way You Think
- 著者: Brianna Wiest
- ナレーター: Abby Craden
- 再生時間: 10 時間 45 分
- 完全版
-
総合評価5
-
ナレーション4
-
ストーリー4
Over the past few years, Brianna Wiest has gained renown for her deeply moving, philosophical writing. This new compilation of her published work features pieces on why you should pursue purpose over passion, embrace negative thinking, see the wisdom in daily routine, and become aware of the cognitive biases that are creating the way you see your life. Some of these pieces have never been seen; others have been read by millions of people around the world. Regardless, each will leave you thinking: This idea changed my life.
-
-
教訓に富んでいる
- 投稿者: Shiva 日付: 2025/05/20
著者: Brianna Wiest
-
Software Engineering at Google
- Lessons Learned from Programming Over Time
- 著者: Titus Winters, Tom Manshreck, Hyrum Wright
- ナレーター: Mark Sando
- 再生時間: 23 時間 36 分
- 完全版
-
総合評価3
-
ナレーション1
-
ストーリー1
How can software engineers manage a living codebase that evolves and responds to changing requirements and demands over the length of its life? Based on their experience at Google, software engineers Titus Winters and Hyrum Wright, along with technical writer Tom Manshreck, present a candid and insightful look at how some of the world’s leading practitioners construct and maintain software. This book covers Google’s unique engineering culture, processes, and tools and how these aspects contribute to the effectiveness of an engineering organization.
著者: Titus Winters, 、その他
-
Choose the Life You Want
- 101 Ways to Create Your Own Road to Happiness
- 著者: Tal Ben-Shahar PhD
- ナレーター: Traber Burns
- 再生時間: 5 時間 50 分
- 完全版
-
総合評価4
-
ナレーション4
-
ストーリー4
We have more choices than we realize. In fact, according to positive psychology expert Tal Ben-Shahar, our entire life is made of choices, large and small. It is what we choose moment by moment and day by day - to do, to feel, to experience - that determines how happy and fulfilled we are. Every moment, then, is an opportunity to make a choice that will bring us greater happiness. Ben- Shahar presents 100 such opportunities, some simple, such as whether to frown or smile; others complex....
-
-
それなりに含蓄がある
- 投稿者: Shiva 日付: 2025/05/09
-
Go Big Now
- 8 Essential Mindset Practices to Overcome Any Obstacle and Reach Your Goals
- 著者: Julia Pimsleur
- ナレーター: Julia Pimsleur
- 再生時間: 6 時間 58 分
- 完全版
-
総合評価1
-
ナレーション1
-
ストーリー1
In Go Big Now, Pimsleur distills two decades of studying complex mindset practices into eight essential “mindset keys” that can be used by anyone to get the Go Big Mindset and achieve ambitious professional and life goals. Pimsleur shares personal stories of how she used these keys to raise venture capital and build multimillion-dollar companies, and illustrates each key with an example from a leader, CEO, or celebrity whose mindset catapulted them to success.
著者: Julia Pimsleur
-
The Sense of Wonder
- 著者: Rachel Carson
- ナレーター: Kaiulani Lee
- 再生時間: 32 分
- 完全版
-
総合評価20
-
ナレーション18
-
ストーリー17
First published more than 50 years ago, this award-winning classic brings Rachel Carson's unique vision to a new generation of listeners. The Sense of Wonder is Carson's intimate account of adventures with her young nephew, Roger, as they enjoy walks along the rocky coast of Maine and through dense forests and open fields, observing wildlife, strange plants, moonlight, and storm clouds, and listening to the "living music" of insects in the underbrush.
-
-
The infinite curiosity of one adult may be moved by infinite sense of wonder of one infant, still not taken for granted.
- 投稿者: 匿名 日付: 2025/06/11
著者: Rachel Carson
-
Indistractable
- How to Control Your Attention and Choose Your Life
- 著者: Nir Eyal, Julie Li
- ナレーター: Nir Eyal
- 再生時間: 5 時間 15 分
- 完全版
-
総合評価19
-
ナレーション18
-
ストーリー18
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
-
-
Great practical book
- 投稿者: 匿名 日付: 2025/12/29
著者: Nir Eyal, 、その他
-
Time Management
- Discover Powerful Strategies to Increase Productivity, Master Your Habits, Amplify Focus, Beat Procrastination, and Eliminate Laziness for Achieving Your Goals!
- 著者: Steve G. Martin
- ナレーター: Steve G. Martin
- 再生時間: 1 時間 6 分
- 完全版
-
総合評価10
-
ナレーション10
-
ストーリー10
The method you are about to learn can work extremely quickly to eradicate old procrastination habits and effortlessly boost your productivity and success in as little as one week! Do you find yourself unable to resist any temptations that waste your time? Do you want to strengthen your willpower and build solid habits that boost productivity? You're in luck, because Time Management by Steve Martin is just the audiobook you need! It's never too late. Get this audiobook now and start ingraining solid habits and strategies that will help you achieve your goals faster!
-
-
時間
- 投稿者: Shiva 日付: 2025/05/15
著者: Steve G. Martin
-
Giving Effective Feedback
- HBR 20-Minute Manager Series
- 著者: Harvard Business Review
- ナレーター: James Edward Thomas
- 再生時間: 57 分
- 完全版
-
総合評価0
-
ナレーション0
-
ストーリー0
Whether you're dealing with a problem employee or praising the good work of a colleague, you need to communicate in a way that promotes positive change in others. Giving Effective Feedback quickly walks you through the basics of delivering feedback that gets results.
-
The Compound Effect
- Multiply Your Success One Simple Step at a Time
- 著者: Darren Hardy
- ナレーター: Darren Hardy
- 再生時間: 4 時間 44 分
- 完全版
-
総合評価11
-
ナレーション8
-
ストーリー8
The Compound Effect contains the essence of what every super achiever needs to know, practice, and master to obtain extraordinary success. Inside you will hear strategies on how to win-every time; eradicating the bad habits that are derailing your progress; painlessly installing the few key disciplines required for major breakthroughs; the real, lasting keys to gaining and sustaining motivation; capturing the elusive, awesome force of momentum; and the acceleration secrets of superachievers.
-
-
やる気を少しもらいました
- 投稿者: コヨーテ 日付: 2023/03/11
著者: Darren Hardy
-
A Quiet Life in 7 Steps
- 著者: Susan Cain
- ナレーター: Susan Cain
- 再生時間: 4 時間 38 分
- オリジナル版
-
総合評価2
-
ナレーション2
-
ストーリー2
In a world of distraction, overcommitment, and often overwhelming social expectations, are you craving depth, meaning, and true connection? Join Susan Cain, an international best-selling author on the power of introverts who will help you tune out all of your everyday stresses and conflicts and tune into living a Quiet Life. In seven steps, Susan will show you exactly how to lead your own Quiet Life. She’ll help you connect with the part of yourself that’s drawn to the quiet, the deep, the beautiful, and the kind.
著者: Susan Cain
-
経営戦略原論
- 著者: 琴坂 将広
- ナレーター: 土岐 頼知
- 再生時間: 13 時間 15 分
- 完全版
-
総合評価18
-
ナレーション15
-
ストーリー15
有史以前からまだ見ぬ近未来まで――
経営戦略の系譜をたどり、実践と理論の叡智を再編する
経営戦略論は何を探究し、科学として、実務として、どのような発展と進化を遂げてきたのか。本書は、有史以前からAI時代まで、戦略論の議論を俯瞰する壮大なストーリーである。
著者: 琴坂 将広
-
How Emotions Are Made
- The Secret Life of the Brain
- 著者: Lisa Feldman Barrett
- ナレーター: Cassandra Campbell
- 再生時間: 14 時間 32 分
- 完全版
-
総合評価11
-
ナレーション8
-
ストーリー8
The science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection in biology. Leading the charge is psychologist and neuroscientist Lisa Feldman Barrett, whose research overturns the long-standing belief that emotions are automatic, universal, and hardwired in different brain regions. Instead, Barrett shows, we construct each instance of emotion through a unique interplay of brain, body, and culture.
-
-
Understanding the origins of emotion
- 投稿者: Veno 日付: 2022/06/09
-
You Can Be Happy No Matter What
- Five Principles for Keeping Life in Perspective
- 著者: Richard Carlson
- ナレーター: Richard Carlson
- 再生時間: 3 時間 27 分
- 簡易版
-
総合評価2
-
ナレーション2
-
ストーリー2
Most of us believe that our happiness depends on the outside world - and that by solving our problems, improving our relationships, or achieving success, we will find contentment. In You Can Be Happy No Matter What, Dr. Richard Carlson shows that happiness has nothing to do with forces beyond our control. His simple and practical guide teaches 5 principles for discovering a new mode of living that doesn't repress natural emotions, yet where feelings and thoughts don't overwhelm us.
-
-
名作
- 投稿者: Shiva 日付: 2025/04/03
著者: Richard Carlson
-
Becoming Bulletproof
- Lessons in Fearlessness from a Former Secret Service Agent
- 著者: Evy Poumpouras
- ナレーター: Evy Poumpouras
- 再生時間: 10 時間 20 分
- 完全版
-
総合評価1
-
ナレーション1
-
ストーリー1
Becoming Bulletproof means transforming yourself into a stronger, more confident and more powerful person. Evy Poumpouras - former Secret Service Agent to three Presidents and one of only five women to receive the Medal of Valor - demonstrates how we can overcome our everyday fears, have difficult conversations, know who to trust and who might not have our best interests at heart, influence situations and prepare for the unexpected. When you have become bulletproof, you are your best, most courageous and most powerful version of you.
著者: Evy Poumpouras
-
Invent and Wander
- The Collected Writings of Jeff Bezos, with an Introduction by Walter Isaacson
- 著者: Jeff Bezos, Walter Isaacson - introduction
- ナレーター: L. J. Ganser
- 再生時間: 8 時間 55 分
- 完全版
-
総合評価6
-
ナレーション5
-
ストーリー5
In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
-
-
You must love Amazon
- 投稿者: 公平レビュー 日付: 2023/09/12
著者: Jeff Bezos, 、その他
-
The Most Important Thing
- Uncommon Sense for The Thoughtful Investor
- 著者: Howard Marks
- ナレーター: John FitzGibbon
- 再生時間: 7 時間 9 分
- 完全版
-
総合評価4
-
ナレーション3
-
ストーリー3
Howard Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career.
著者: Howard Marks
-
Emotional Design
- Why We Love (or Hate) Everyday Things
- 著者: Don Norman
- ナレーター: George Newbern
- 再生時間: 7 時間 23 分
- 完全版
-
総合評価0
-
ナレーション0
-
ストーリー0
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
著者: Don Norman
-
Innovation and Entrepreneurship
- 著者: Peter F. Drucker
- ナレーター: Michael Wells
- 再生時間: 9 時間 31 分
- 完全版
-
総合評価2
-
ナレーション2
-
ストーリー2
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
著者: Peter F. Drucker