『Roast My Podcast | Podcast Marketing Teardowns & Growth Advice』のカバーアート

Roast My Podcast | Podcast Marketing Teardowns & Growth Advice

Roast My Podcast | Podcast Marketing Teardowns & Growth Advice

著者： Jeremy Enns & Justin Jackson | Podcast Marketing Strategists
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You only get one shot to win over a new podcast listener. Which means you need to make your first impression count. That's where we come in. In every episode, we roast one of our listener's show's podcast packaging to identify what they're doing well to attract new listeners... and where they're likely turning people off. Step by step, we walk through the typical podcast listener acquisition process and dissect each show's title, cover art, show description, episode titles & descriptions, and more. Along the way, we break down the hidden psychology that causes listeners to choose one show over another, offer personalized marketing suggestions, and share our opinions on what works when it comes to podcast growth. If you're looking to increase your discoverability and improve your podcast listener acquisition, we'd love for you to join us, and—if you dare—submit your own show to be seasoned, skewered, and roasted by leaving us a review with your show name.© 2024 Counterweight Creative
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  • Roasting a Hot New Tech Podcast to Find Out if it’s Worth the Hype

    Roasting a Hot New Tech Podcast to Find Out if it’s Worth the Hype
    2026/09/04

    In this episode of Podcast Marketing Trends Explained, we roast a beloved tech podcast, @PrimaryTechShow , from @beardfm , the former host of @AppleInsider .

    We break down what's working, what's not, and what you can learn to leverage your reputation as a host, lean into status games, and how positioning and differentiation can help to expand listenership and your audience.

    Subscribe to Podcast Marketing Trends Explained | https://podlink.com/1725822754
    Subscribe to Primary Technology | https://primarytech.fm/

    📈 More from Podcast Marketing Academy
    Subscribe to The Scrappy Podcasting Newsletter | https://podcastmarketingacademy.com/scrappy-podcasting-newsletter/
    Get your free personalized podcast marketing audit | https://earsaudit.scoreapp.com/
    Join the Podcast Marketing Academy Membership for ongoing podcast marketing support | https://podcastmarketingacademy.com/membership/

    🎙️ More from @TransistorPodcasting
    Try Transistor podcast hosting free for 14 days: https://transistor.fm/?via=youtube
    Follow @TransistorPodcasting for more podcasting tips & tutorials

    Chapters:
    0:00 Intro
    00:29 Introduction to Primary Technology
    00:48 First impressions of the show packaging
    02:12 Dissecting the cover art and title
    05:25 The power of leveraging your reputation as a host
    08:41 Breaking down episode titles and descriptions
    20:19 Understanding genre conventions
    21:00 How to use listener surveys to create better content & titles
    22:01 Topic-based shows and listener engagement
    23:26 How to create great custom episode art
    30:10 The real value of creating a show trailer

    #podcasting #podcastmarketing #podcastgrowth
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    41 分
  • Roasting a Copywriting Podcast for Breaking all the Copywriting Best Practices

    Roasting a Copywriting Podcast for Breaking all the Copywriting Best Practices
    2026/09/04

    Intentional vibe setting, why people unsubscribe from podcasts, implicit and explicit context, podcast SEO strategy, sharpening your episode titles, and more.

    In this episode of Podcast Marketing Trends Explained, we roast Cracking Copy's podcast's packaging.

    We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

    Podcast Growth Guide | https://podcastmarketingacademy.com/podcast-growth-guide/
    Thread: Why people unsubscribe from podcasts | https://www.threads.net/@tonydotcoms/post/C4GB6ekOXPA/?igshid=MzRlODBiNWFlZA==
    Subscribe to Cracking Copy | https://pod.link/1618829683

    Subscribe to Podcast Marketing Trends Explained | https://podlink.com/1725822754

    📈 More from Podcast Marketing Academy
    Subscribe to The Scrappy Podcasting Newsletter | https://podcastmarketingacademy.com/scrappy-podcasting-newsletter/
    Get your free personalized podcast marketing audit | https://earsaudit.scoreapp.com/
    Join the Podcast Marketing Academy Membership for ongoing podcast marketing support | https://podcastmarketingacademy.com/membership/

    🎙️ More from @TransistorPodcasting
    Try Transistor podcast hosting free for 14 days: https://transistor.fm/?via=youtube
    Follow @TransistorPodcasting for more podcasting tips & tutorials

    Chapters:
    0:00 Intro
    00:32 About Cracking Copy
    00:59 Initial packaging impressions
    04:24 Should you use the word "podcast" in your artwork or title?
    06:18 Dissecting the title & show description
    14:27 How to use copywriting techniques in your show's description
    16:40 The episode title scroll test
    34:21 How to improve your custom episode artwork
    38:36 The real reason to create a teaser episode
    39:53 Our key takeaways

    #podcasting #podcastmarketing #podcastgrowth
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    42 分
  • Roasting the “#1 Christian Parenting Podcast” for Making Dubious Claims

    Roasting the “#1 Christian Parenting Podcast” for Making Dubious Claims
    2026/09/04

    In this episode of Podcast Marketing Trends Explained, we roast The Empowered Stepmom's podcast's packaging.

    We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

    Subscribe to Podcast Marketing Trends Explained | https://podlink.com/1725822754
    Subscribe to The Empowered Stepmom | https://pod.link/stepfamilymissionpossible

    📈 More from Podcast Marketing Academy
    Subscribe to The Scrappy Podcasting Newsletter | https://podcastmarketingacademy.com/scrappy-podcasting-newsletter/
    Get your free personalized podcast marketing audit | https://earsaudit.scoreapp.com/
    Join the Podcast Marketing Academy Membership for ongoing podcast marketing support | https://podcastmarketingacademy.com/membership/

    🎙️ More from @TransistorPodcasting
    Try Transistor podcast hosting free for 14 days: https://transistor.fm/?via=youtube
    Follow @TransistorPodcasting for more podcasting tips & tutorials

    Chapters:
    0:00 Intro
    00:41 First impressions of the cover art
    08:47 Assessing the show's title
    13:41 Breaking down the show description
    19:21 The importance of listener-orienting your copy
    26:09 How to best use the author byline
    27:12 Assessing the episode titles and descriptions
    30:57 Live adjustments to the show's packaging
    34:39 How to submit your show for a roast

    #podcasting #podcastmarketing #podcastgrowth
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    35 分
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