213 | The More Successful You Become, the Harder It Can Be to Trust Yourself
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213 | The More Successful You Become, the Harder It Can Be to Trust Yourself
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You would think that the more successful your business becomes, the easier it is to trust yourself. But as revenue grows, teams expand, and more experts enter your circle, decision-making pressure doesn't decrease; it multiplies.
In this episode, Erin challenges the common assumption that business growth automatically brings clarity and confidence. Instead, she exposes how scaling often leads founders to quietly outsource their authority to CPAs, attorneys, mentors, and team members, leaving them second-guessing their own vision.
Erin breaks down why success can subtly chip away at your internal filter and why true leadership requires running expert advice through your own knowing before making a move. Sharing real-world examples from contract negotiations to handling team expectations, she explores how to build self-trust like a muscle, navigate uncomfortable conversations, and release the shame that often follows tough decisions.
This conversation is a grounded reminder that the goal of decision-making isn't to be perfect but to be a leader who stands up for herself and has her own back, even when things don't go as planned.
In this episode, Erin covers:
- Why scaling your business increases decision-making pressure instead of removing it
- How founders accidentally outsource their authority to experts and mentors
- Why self-trust is built like weightlifting, starting with the "broomstick" before adding heavy weight
- A real-life breakdown of pushing back on an insurance agent to get a win-win contract
- How to run expert advice through your own filter without blindly following rules
- Why emotional release work must happen alongside mindset and strategy
- How to stop berating and shaming yourself after a decision doesn't go as planned
- The "business bestie" test for changing the way you talk to yourself
- The power of non-consumption and why you need to turn off the noise to hear your intuition
- How to love yourself "even when" the business isn't going according to plan
If you're a scaling founder who wants to stop second-guessing decisions, handle hard conversations with confidence, and rebuild deep self-trust, this episode is for you.
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