Where Automation Ends and the Human Touch Begins
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Where Automation Ends and the Human Touch Begins
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Christian Curry has a simple rule for automation: does it need a human, or just to happen?
The canvassing conversation on a homeowner's doorstep stays firmly in the first category. Building trust in thirty seconds isn't something you hand to a machine. But the appointment confirmations and info verification behind that conversation, the paperwork of a people-first business, fell into the second. In this episode, Christian walks through how he draws that line and what changed once he did.
The more interesting part isn't the automation itself, it's what his team started doing instead. The five CSRs who used to spend their day confirming appointments now work outbound telemarketing, putting their people skills toward growing the business rather than administering it. That shift in where people spend their time, more than the technology itself, is what helped drop Panda's customer acquisition cost by 3% and scale the company to four states.
Christian Curry is President of Panda Exteriors, a GAF Master Elite roofing, siding, and solar company serving homeowners from Washington, DC to Philadelphia.
Hear how Leaping AI is helping home improvement companies grow at leapingai.com.