AI in Real Estate: Gendered Risks | Real Estate News
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Women in real estate leadership are far more cautious than men when it comes to AI, prioritizing regulatory compliance and data privacy — a stark contrast that signals deeper industry risks. With AI already leading to legal sanctions and potential licensing violations, brokers must act now: supervise AI use, understand what data is being collected, and build safeguards before problems escalate. Reverse compliance — learning the hard way after lawsuits or fines — is costly and damaging. Embracing AI isn’t optional; it’s essential — but only if you’ve got solid protocols in place to protect your clients, your team, and your license.
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