The most important people/ organisations to partner with as a SME
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The most important people/ organisations to partner with as a SME
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Mike (openly admitting his bias as a business coach) and Scott rank the outside relationships that move the needle most for small business owners — starting with the one nobody argues against…
You'll learn:
-Why a business coach or mentor is consistently rated the #1 lever by leaders from Eric Schmidt to elite athletes;
-What to actually look for in a coach (complementary skills, trust, "serve the business, not the person");
-Why brand is an underused commercial lever (the difference between $10 and $12 pricing is your margin);
-The emerging concept of AEO — Answer Engine Optimisation for AI search;
-and when a lawyer or HR contractor is worth the spend.
Beer: Garage Project Friendly (3.8%) & Sawmill Beach Day Bright IPA (5.5%)
Pie: Mairangi Bakery Pie 2 Go — Beef Brisket
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