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If Chris Cooper started a gym tomorrow, with no reputation, no members and no brand, what would he do?

In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin puts founder Chris Cooper through a real-time thought experiment: build a gym from scratch using everything he's learned from 30 years in the industry.

The pair work through six categories step by step: the coaching model, pricing, space and lease decisions, equipment spend, the exact marketing funnels Chris would use to land his first clients without ads, and when and how he'd eventually bring on staff.

Chris gets specific throughout, sharing real numbers on rent, equipment budgets, pricing and how many clients it takes to earn $50,000 in year one. He also touches on the advice he's giving his own daughter as she considers opening a gym of her own.

Tune in for a candid, numbers-driven look at what a smarter gym launch looks like today.

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State of the Industry Survey

Gym Owners United

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0:03 - Starting a gym with a clean slate

1:12 - The coaching model: one-on-one to semi-private

4:28 - Marketing without ads or a following

10:36 - Space, lease and build-out decisions

16:21 - Earning a full-time income

20:57 - When and how to hire