100: Press Releases Aren't Dead — Kristen Skladd on PR for Real Estate Agents
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100: Press Releases Aren't Dead — Kristen Skladd on PR for Real Estate Agents
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Most publicists will tell you the press release is dead. Kristen Skladd, a former broadcast journalist who launched her own PR agency in 2020, thinks that couldn't be further from the truth ... and she has the receipts. She estimates more than half the time she pitches a journalist, the story runs in her exact wording, straight from the release she wrote.
Kristen and Jeff get into why a press release is really about nailing your messaging, how to find the "nuggets" worth covering when you don't have a record sale to announce, and the newsjacking tactic that inserts you into trending stories. They also cover newswire distribution (EIN vs. the pricier PR Newswire), why those pickups now matter as much for AI search as they do for backlinks, the foundation work to do before you pitch anyone, and the one shortcut reporters spot instantly: letting ChatGPT write the release for you.
https://kmsgroup.co/
http://www.linkedin.com/in/kristenskladd
Epic Agents Podcast
https://epicagentspodcast.com/
Hosted by:
Jeff Hamm
https://lknreal.com/
https://bannerelkliving.com/