College Sports Cash Flow | Utah Utes Football News
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College Sports Cash Flow | Utah Utes Football News
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College sports is heating up with big sponsorships—Monster Energy just dropped $1M/year per Big 12 school, and Utah Athletics just inked a deal with ALKEME Insurance to outfit their football team, complete with logos on helmets. But it’s not all about cash: ALKEME’s also launching internships with the U’s business school, turning athletic deals into student opportunities. This is college sports as business—and the playbook’s getting wilder by the game.
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