Tennessee Lands $120M Bank Deal | Tennessee Volunteers Football News
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Tennessee Lands $120M Bank Deal | Tennessee Volunteers Football News
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Tennessee just locked down a $120M+ 10-year deal with First Horizon Bank — covering football and Olympic sports — as part of its bold push to monetize athletics. This follows their first jersey patch partnership with Axle Logistics for basketball, signaling a new era of big-money sponsorships built on shared values like innovation and community. Athletic director Danny White praised partners who lead in their fields, highlighting how these deals are reshaping college sports’ financial landscape.
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