First Horizon Debuts on Vols Jerseys | Tennessee Volunteers Football News
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First Horizon Debuts on Vols Jerseys | Tennessee Volunteers Football News
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Tennessee football and Olympic sports are getting a bold new look with the orange and white First Horizon logo now proudly displayed on their jerseys — the first time in program history any sport has featured a sponsor patch. This long-standing partner, who’s supported the Vols for 34 years, is finally taking center stage, debuting on game day September 5th for football and rolling out in 2026-27 for Olympic sports. While exact figures remain under wraps, insiders say this deal could be worth over $120 million over ten years — joining UT basketball’s Axle Logistics partnership, which brings in $15M annually. As college athletics evolve with Name, Image, and Likeness rules reshaping revenue models, programs like Notre Dame and Ohio State are following suit. It’s a powerful signal: the Vols are embracing visibility, innovation, and financial strength to keep their athletes at the top of their game.
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