In this episode, we are thrilled to welcome Abi Adefisan co-founder of Yumchop Foods. Abi shares her inspiring journey of making African flavours accessible to the mainstream, starting from a grassroots initiative to now being stocked in Tesco.

Listeners will discover how Yumchop Food was born from a passion to bring traditional African meals to everyday consumers, particularly in universities and hospitals. Abi discusses the evolution of their product line, which includes a variety of ready-to-eat frozen meals that cater to vegan, gluten-free, and meat-loving customers alike.

Abi also shares the challenges of navigating the retail landscape, including the rigorous processes of securing listings with major retailers like Sainsbury's and Tesco. She highlights the importance of adaptability and resilience, especially when faced with the unexpected challenges of the pandemic.

Throughout the episode, Abi emphasises the significance of effective marketing, building relationships with retailers, and the ongoing need to pivot in response to market demands. Tune in for a wealth of insights from a passionate entrepreneur dedicated to expanding the reach of African cuisine.

(00:00) Introduction
(01:00) The Birth of Yum Chop Food
(10:00) Product Range Overview
(20:00) Transitioning from Local Sales to Universities
(30:00) The NHS Experience
(40:00) Securing Listings with Supermarkets
(50:00) The Importance of Marketing and Brand Story
(60:00) Future Plans for Yum Chop Food

Connect with Leisa here:

https://www.instagram.com/findmetheleads/

https://www.linkedin.com/in/leisapickles/

Abi can be found here:
https://www.linkedin.com/in/abi-adefisan-45991248/

Follow Yum Chop Foods here:
https://www.yumchop.co.uk/

https://www.instagram.com/yumchopfoods/

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