How do you turn a genuine love of music and culture into a distinctive content platform, and build an audience that trusts your taste?In Episode 3 of Guestlist, we speak with Baylee Lefton, the founder and creator behind @ayybaybay_radio, about music discovery, building a recognisable creative identity and growing an audience of more than 600,000 on Instagram - built in just a year and a half.Baylee shares how she found her voice online and built a global community, connecting people through her love of music.The conversation explores:– Realistically building a career as a full-time content creator– Building an audience around music discovery– Developing trust and credibility to build a following– Staying consistent and avoiding burnout - without sacrificing creativity– The films, art and creative work she believes people should be paying attention toCOMING NEXT WEEKNext on Guestlist, we speak with Mike Sunda, co-founder of PUSH Japan, who has produced projects for Megan Thee Stallion and Rosalía. Mike discusses building a global creative career across cultures, and how his beginnings in Japan led to creating content for some of the largest brands and artists in the world.Subscribe to Guestlist and turn on notifications so you don’t miss the next episode - catch us here every Wednesday!FOLLOW GUESTLISTInstagram: @guestlist.podTikTok: @guestlist.podLinkedIn: @GuestlistYouTube: @GuestlistPodSpotify: @GuestlistTIMESTAMPS00:00 Episode Preview00:59 Meet Baylee Lefton @ayybaybay_radio05:05 What Makes Baylee’s Content Stand Out?06:38 The Turning Point to Becoming a Full-Time Creator08:22 Building a Global Perspective Through Culture11:45 Transitioning From a Full-Time Job Into Content Creation14:14 Where Does Ayybaybay Radio Go Next?16:24 Baylee’s Content Creation & Curation Process18:18 Why Film Soundtracks Matter So Much19:59 Helping a Song Reach a Bigger Audience22:35 The Less Glamorous Side of Content Creation24:16 Staying Creative When the Algorithm Rewards Consistency25:02 The Future of Music Discovery27:04 An Artist That Changed Her Life: Michael Jackson28:18 Advice for Aspiring Content Creators30:29 This Week’s Song on Repeat30:42 The Advice She’s Glad She Didn’t TakeABOUT GUESTLISTGuestlist is an independent, video-led media platform leading candid conversations with the people shaping entertainment, culture and technology. We go beyond the polished version of people’s stories to explore how careers are built across the entertainment industry, what people learn along the way, and what’s coming next in the world of creativity.DISCLAIMERGuestlist is an independent media platform. This episode is not produced, sponsored or officially endorsed by any current or former employer(s) mentioned. The participants speak in a personal capacity, and the views expressed are their own.