『Sound Design with Robin Gulcher: Why Great Audio Matters』のカバーアート

Sound Design with Robin Gulcher: Why Great Audio Matters

Sound Design with Robin Gulcher: Why Great Audio Matters

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“And I did get to do a session with Count Basie and his orchestra. You know, it’s a lot easier to record people that play well than people who can’t play well. Because, I mean, it almost records itself. I mean, yeah, you got to set up the microphones, you got to use the right techniques and so forth, and don’t overload the microphones. But these great players are much easier to record than mediocre players with the same equipment.” – Robin GulcherThis episode is the second half of my conversation with sound designer Robin Gulcher as we discuss how room tone can make or break recording quality, Robin’s advice to film students on making the best use of sound, and his memorable recording session with a bagpipe-and-jazz band.As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.(00:00) – The Importance of Dynamic RangeAs the second half of our discussion begins, Robin reveals when and how commercials became so much louder than the shows we’re watching. “That was sort of intentional,” he explains, “because back when radio and television were broadcast through the air, the way they could increase their advertising rates was getting to more people. And since the [signal] of a compressed commercial is denser, it could travel through air farther.” He tells us about his work with film directors, and the dangers of overlooking the importance of room tone in a recording session. “The director that I was working with said, ‘You know, in this digital age, we don’t need to stop and take the time to do the room tone because you can just do your digital stuff.’ I said, ‘Yeah, but the problem with that is, what do the actors do between sentences? They breathe. So that’s not room tone – that’s breathing.’”(12:39) – Robin’s Most Memorable SessionsRobin tells us about some of the artists he’s recorded over the years, such as Count Basie and the Orchestra, and what he learned from setting up the microphones for a bagpipe-and-jazz jam session. “I’ve recorded a lot of, you know, great instrumentalists,” he tells us. “And it’s just, when you’re recording great players, and the Count Basie Orchestra was full of great players, it’s just an easier job.” He shares the lessons he gives his students about the power of sound in marketing, and why jingles aren’t necessarily his go-to branding approach. “It really cramps creativity,” he explains. “Clients say, ‘Well, I spent all that money on that jingle, and I want to hear it. I want to hear my name sung.’ And so it sort of limits the agency’s creativity options by selling them things like jingles.”(24:26) – Cinematic Soundscapes and Sonic LogosAs our discussion comes to a close, Robin tells us about what his work in cinematography has taught him about the power of sound. “In films, whether it’s animation or drama or comedy, I think it’s more environment branding,” he explains, “putting them in a space. And you know, if this particular space is seen in other areas of the movie, it sounds the same because it’s the same space.” We discuss how brands can take the same approach to sonic logos, and talk about the art of creating impossible sounds. “They were in that big castle,” he recalls a climactic scene from Peter Jackson’s The Hobbit trilogy, “and the dragon was in there, and no one had ever been in that space before. And the sound design team had to create something that nobody had ever heard before for that environment.”Episode SummaryWe discuss Robin’s sound design approach at Columbus College.The importance of dynamic range in sound design and commercials.Exploring the untapped potential of sound in film and advertising.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/...
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