Leslie Galbreath is the President and CEO of DGS Marketing Engineers, a strategic marketing communications firm that serves some of the world's most respected industrial and manufacturing brands. For more than 25 years, she's helped B2B organizations transform complex value propositions into clear, compelling messaging that drives measurable business results.

Her approach combines in-depth research, market intelligence, and proven marketing strategies to help technical companies strengthen their brand influence and accelerate growth. A trusted advisor and sought-after speaker, Leslie is known for making industrial marketing practical, strategic, and impactful, particularly in the advanced manufacturing, automation, and engineering sectors.

As a woman leading a successful agency in a traditionally male-dominated industry, she's also passionate about mentoring the next generation of marketing professionals pursuing careers in STEM. Leslie has spoken at leading industrial marketing conferences and is a trusted strategic partner for global B2B brands looking to elevate their marketing.

00:00 - 00:40 "It's very tempting and it's very easy to allow just the loudest voices inside an organization. Sometimes that's in the sales group, sometimes it's in other areas. But if we don't take the time to do deliberate research and really apply a professional approach, then companies market to the loudest internal voice, not the actual customer. In the B2B world, in my view, mistakes are so expensive. A lack of research and a lack of a clear foundation is an expensive risk to take.” — Leslie Galbreath

00:41 - 00:58 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:59 - 02:20 About Leslie Galbreath

02:21 - 17:17 Marketing Essentials Moment: B2B Marketing Agency

17:18 - 20:22 Welcome to the show, Leslie!

20:23 - 23:05 Agency's full-service approach

23:04 - 25:24 Brand identity development process

25:25 - 28:08 Hybrid model culture

28:09 - 30:20 B4B environment

30:21 - 33:34 Strategic alignment in B2B

33:35 - 34:11 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

34:12 - 36:52 Decision-making in B2B sales.

36:53 - 39:45 Multi-layered decision-making models

39:46 - 41:57 Intelliquest process

41:58 - 44:14 Voice of the customer insights

44:15 - 48:40 Building trust in marketing

48:41 - 51:23 B4B versus B2B marketing

51:24 - 53:20 dgs Marketing Engineers

53:21 - 53:40 Reach out to Leslie

53:41 - 54:08 Thank you so much, Leslie! Share this podcast, give us a review, and enjoy your marketing journey!

54:09 - 54:55 Join the Marketing Expedition Community today!

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