In a world where digital feeds are overwhelmed with constant noise, standing out isn't about shouting the loudest, but about getting people to fall in love with your brand even in places where it doesn't always seem to make sense. When it comes to finding the secret to building unexpected brand obsession and maximizing the influence of your business, there is no one better to turn to than Alan Roll, Head of Brand and Creative at Deel.

In this episode of Straight to Voicemail, Adam Sockel hears from Alan on how companies can break through the clutter by tapping into amazing storytelling. Alan breaks down the intersection of category, customer, and company, explaining why finding your basic human truth and building an inspirational mythology will always win out over a commoditized conversation.

You'll learn:

• Tapping into a basic human truth is the essential foundation needed to get audiences genuinely excited and jazzed about your brand
• Building an inspirational myth anchors the brand, helping customers envision a different future tightly aligned with their own belief systems
• Balancing company authenticity, customer relevance, and category differentiation ensures you avoid a commoditized conversation
• As AI scales information, being surgical and precise with your brand story becomes critical to ensure it is interpreted correctly

Jump into the conversation:

(00:00) Why we wanted to hear from Alan Roll

(01:30) The core secrets to building an unexpected brand

(02:42) Tapping into basic human truths to activate an audience

(03:26) How the intersection of company, customer, and category creates authenticity

(04:40) Why AI makes precision in storytelling more critical than ever

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again.

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