The headlines can make it feel like a market crash is always just around the corner.

So what should investors actually do?

In this week's Investment Friday, Hannah and Brad break down what history tells us about bull markets, bear markets, and why emotional investing—not market volatility—is often the greatest risk to long-term wealth.

They also discuss encouraging second-quarter earnings, why companies are becoming more profitable despite economic uncertainty, and how to build an investment strategy that lets you sleep well at night—even during market downturns.

Whether you're years away from retirement or already living off your investments, this episode will help you understand how to prepare for volatility without trying to predict it.

In this episode:

• Why the markets continue to perform despite negative headlines

• What second-quarter earnings are telling us about the economy

• The difference between an earnings bubble and an asset bubble

• Why fears of an "earnings collapse" may be overblown

• The historical reality of bull and bear markets

• Why market timing rarely works the way investors hope

• How cash reserves and income buckets reduce emotional investing

• Why your investment strategy should reflect your goals—not someone else's

Ready to work with a fiduciary CFP to build your long-term wealth strategy? Hannah is currently accepting new clients at X² Wealth Planning.

Schedule a complimentary consultation: https://calendly.com/hannahrchapman/60-minute-exploration-call

Hannah Chapman, CFP®, APMA®, CRPC® | hannah.chapman@x2wealthplanning.com | x2wealthplanning.com