As film and television production continues to expand across New Jersey, the demand for unique filming locations has created opportunities well beyond the soundstage. On the latest episode of Garden State Greenlight, Moshe Gross, founder and CEO of Reset Locations, discusses how his company has become a bridge between property owners and productions looking to film in the Garden State.

Gross reflects on his transition from commercial real estate to the entertainment industry, explaining how his experience helping redevelop Bell Works in Holmdel revealed the value film productions could bring to commercial properties. That insight eventually led him to launch Reset Locations, a location agency that helps productions secure everything from office buildings and hospitals to warehouses and private homes while guiding property owners through the logistics of hosting a shoot.

The conversation also examines how New Jersey's restored film tax incentive transformed the industry, creating new business opportunities for companies that support productions behind the scenes. Gross discusses the rapid growth of location scouting, the importance of building trust with both filmmakers and property owners, and why New Jersey's diverse geography, infrastructure and proximity to New York continue to make it an increasingly attractive production destination.

Looking ahead, Gross shares his perspective on where the industry is headed, from the growing need for production offices, storage and temporary housing to the role technology and artificial intelligence may play in location scouting. Despite those changes, he believes authentic, real-world locations will remain an essential part of filmmaking—and that New Jersey is well positioned to capitalize on the industry's continued growth.

Follow Garden State Greenlight on your favorite podcast platforms:

• Spotify
• Apple Podcasts
• Amazon Music
• YouTube

Get all of the latest New Jersey business news on ROI-NJ.com.