Best Practices for Explaining a Technical Concept

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In pitching investors, founders must explain how their product works.

For those with highly technical products, here are some best practices for explaining it to others.

Start with what the audience knows.

Bridge the gap between their current knowledge and the topic under discussion.

Avoid acronyms and jargon that require expertise in the space.

Use a concept the audience already knows.

Create an analogy that describes the technical concept of what is known.

For example, the medical device acts like a blender that mixes the fluids.

Focus on the core technology and avoid ancillary information as it complicates things.

Break the technical concept down into a three-step process.

This can help describe a technical concept as it shows how it works in a simplified manner.

Throughout the process, check for understanding.

Fill in the audience gaps of understanding.

Adjust your presentation for the technical level of the audience.

Consider these points for explaining technical concepts.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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