『Build it and they will come, but won't stay | Episode 125』のカバーアート

Build it and they will come, but won't stay | Episode 125

Build it and they will come, but won't stay | Episode 125

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Construction Disrupted Episode 125 - Build it and they will come, but won't stay (22.07.26) in partnership with Adobe Acrobat Studio. Check them out and show them some love.In this episode, we're discussing government intervention in housebuilding, the real challenge of retaining talent, and how data-driven innovation is transforming development and community trust. Let's go!State housebuilder could support sector through troughs, minister saysHousing secretary Steve Reed has revealed that the UK government is considering the creation of a state-owned housebuilder. This initiative aims to support the construction sector during market downturns, maintaining activity and preserving skills, investment, and delivery capacity when private demand weakens.Reed emphasised that while private housebuilders would still deliver most homes, a state-backed developer could help smooth out the effects of deep market troughs, preventing the loss of skilled workers and ensuring a faster recovery. The proposal is in early stages, with officials examining potential models and the broader implications for regional devolution and council housebuilding.Attracting talent isn’t the problem… keeping it isThe construction industry has made progress in attracting young talent, but retention remains a significant challenge. Many new entrants leave within their first year, resulting in the loss of future leaders and specialists. The article highlights the importance of structured onboarding, mentorship, and exposure to various roles to help new recruits find their place and purpose.Companies like Legendre UK have seen success with sustained investment in training and rotating young employees through different departments. The sector must also improve its image, showcase its impact, and create inclusive environments to appeal to a diverse workforce. Ultimately, recruitment should be the start of a conversation about long-term career growth and support.Fabian Society - Building Skills ReportData can open doors to new developmentReal-time data monitoring is revolutionising the built environment by increasing efficiency, enabling proactive decision-making, and building public trust. Technologies like Stantec’s ADAhub platform integrate live data from sensors monitoring noise, air quality, and vibration, helping teams address issues early and comply with regulations.Transparent data sharing can reduce community opposition to new developments by demonstrating efforts to minimise disruption and environmental impact. Case studies in Birmingham, Stockport, and Wrexham show how data-driven approaches have improved air quality and fostered positive relationships with local communities. Embracing smart technology and environmental monitoring is key to creating sustainable, trusted, and community-focused developments.BiosRyan Jones - SLG AgencyFor almost 20 years, Ryan’s focus has been on helping brands in the construction and manufacturing sectors tell their story.His career began in PR, working for global businesses across a variety of sectors, before opting to focus on construction and the built environment.In his role as Managing Director, Ryan works to ensure that SLG Agency continues to be one of the construction industry's leading specialist strategic and creative agencies, having seen its work recognised by the likes of Campaign, Marketing Week and The Drum in recent years.Ryan is regularly asked to speak at trade shows and events, and to contribute thought leadership pieces to trade media. He is also a member of several industry advisory boards, including Constructing Excellence and the Greater Manchester Chamber of Commerce.His passion for the construction sector has seen him work with clients on CSR campaigns that tackle the sector’s public perception, culminating in him recently launching a not-for-profit called Deconstruction.Peter Sumpton - buildDifferentPeter is a construction–marketing strategist and co-host of Construction Disrupted. With two decades’ experience spanning manufacturers, contractors and agencies, he helps organisations swap scattergun activity for clear strategy, joined-up planning and measurable outcomes.His approach is practical and plain-spoken: cut the noise, focus on what moves the numbers, and build repeatable systems that teams can actually use.Having seen first-hand how unfocused tactics waste time and budget, Peter works with leaders to align commercial goals, customer insight and content so marketing supports delivery rather than distracting from it.Peter's passion lies in diagnosing organisations' marketing functions' capabilities and existing market, assembling what’s required to create a functional strategy, fit for purpose and scalable.Marketing should create value, not just cost, and Peter’s work is about making that the norm.
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