『The 1939 Landi: Switzerland's Exhibit of National Spirit』のカバーアート

The 1939 Landi: Switzerland's Exhibit of National Spirit

The 1939 Landi: Switzerland's Exhibit of National Spirit

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In 1939, as Europe braced for war, Switzerland opened its National Exhibition in Zurich — a sprawling, six-month fair designed not just to showcase Swiss industry and culture, but to fortify the nation's will to resist. Known as the Landi39, it was a masterclass in soft power: a place where the Swiss could see themselves as a united, confident people, from the Alpine villages to the factory floor. This episode explores how the exhibition became a weapon in the country's 'Spiritual Defence' campaign, blending propaganda, architecture, and everyday pride. We talk about the striking Landi chair that is still produced today, the village reconstructions that celebrated rural life, and the subtle messaging that urged neutrality without surrender. Along the way, we touch on the role of Federal Councillors, the tension between modernism and tradition, and how the Landi helped shape the 'Reduit' mindset that carried Switzerland through the war. A story of a nation building its own myth — and believing it. #Landi39 #Switzerland #NationalExhibition #SpiritualDefence #1939Zurich #AlpineCulture #Neutrality #HansHofmann #SwissDesign #Mythmaking #SoftPower #WWII #Europe #History #FexingoHistory #Propaganda #Identity #Reduit Keep every episode free: buymeacoffee.com/fexingo
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