『Uncharted: Real Talk on Personal Branding with Mimi Murrietta』のカバーアート

Uncharted: Real Talk on Personal Branding with Mimi Murrietta

Uncharted: Real Talk on Personal Branding with Mimi Murrietta

著者： Mimi Murrietta
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Welcome to the Uncharted Podcast with Mimi Murrietta.

Here, we chat about everything Personal branding and content creation.

My mission is simple: To help anyone build a personal brand they own outright, one that earns enough to eventually replace their job for good.

If you're a content creator, a founder or a working professional & you’re stuck on what to post, that's usually not the real problem. The real gap is having no personal brand to post from yet, so nothing feels solid once it's out, no matter how much content gets made. I'm 2 years in learning how to build mine & am sharing all the lessons I'm learning right along side you. So whether it's a side hustle, new business, or you've just got a real professional presence, whatever gets you closer to running things on your own terms. Time is the hardest part to find, the tax & legal side is confusing, and doubting whether you actually have what it takes is normal, not a sign to quit.

This podcast documents the real process: personal branding and content creation together, tested as I go, not handed down after the fact. Follow along.

For all the unfiltered truths read my letters: mimibuildsbrands.substack.com

Ready to launch your own brand but don’t know where to start? Grab the 30 Day Cold Start Launch Guide Here: https://www.mimimurriettabeauty.com/cold-start-guide

Mimi Murrietta 2026
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  • I Failed at Airbnb Investing, Then Started a Personal Brand From Scratch

    I Failed at Airbnb Investing, Then Started a Personal Brand From Scratch
    2026/07/16

    Two years ago I sat on my couch and had to say two words to my husband I never wanted to say out loud: I failed. In this episode I walk through what actually happened when my Airbnb investment fell apart right as the market shifted, the decision we made to move into the property instead of selling it, and how that failure is what pushed me into content creation. I get into the messy start of learning to film on camera, why imposter syndrome hits different than people assume, why I started on TikTok instead of YouTube, and which platform actually converts if you're trying to build something real out of your content. If you're sitting on an idea you're scared to start, or you started something that didn't work and don't know what's next, this one's for you.

    Segment breakdown:

    • 0:17 - The couch, the two words and the failure
    • 0:36 - How it all started and how I launched my first business
    • 1:59 - What happened with the Airbnb business and why it fell apart
    • 3:30 - Deciding to move in instead of selling
    • 3:51 - What the failure actually taught me
    • 4:43 - Starting content creation from zero (the firehose)
    • 5:13 - Imposter syndrome, and why it's not all in your head
    • 7:54 - Why you're creating content in the first place, and why it matters
    • 8:56 - TikTok vs. YouTube vs. long-form: what actually converts
    • 11:20 - Why personality beats AI-generated content right now
    • 12:04 - How to start building your own brand

    Link: Grab the free Cold Start Guide
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    14 分
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