Starting July 15, Amazon is requiring strict delivery standards from FBM sellers in five EU markets - 90% on-time delivery, one-day processing, or deactivation looms from September. The catch: Amazon doesn't always meet these same standards with its own FBA program. Valerie and Ingrid discuss in this news episode just how fair that really is toward sellers.

They also dig into why JD.com wants its marketplace JoyBuy to move away from the low-cost corner occupied by Temu and AliExpress, positioning itself instead as a credible, more Amazon-like alternative for brands. Whether that's enough to actually stand apart from Amazon itself is another question.

And there's more on the table, including MediaMarktSaturn's ambitious new marketplace target, Zalando's AI-powered digital product twins, and France's latest move against Shein. Plenty to get into for an episode that shows just how thin the line between growth and positioning has become.

Note about the Marketplace Universe Live Events:

Our Marketplace Universe Connect events are the go-to gathering for all Marketplace professionals in Europe - an evening filled with food, drinks, and new connections, because we believe that, at the end of the day, every business is a people business. Next, we’ll be hosting live events in Cologne and Munich. The events are free, but spots are very limited – apply here now to get on the guest list and join us! https://marketplace-universe.com/events/connect/