Here are a few options for an Apple Podcast-friendly title and short description, depending on whether you are naming the entire show or this specific milestone episode.Option 1: For the Overall Show FeedIf you are setting up or updating the main podcast page for the entire series:Title OptionsTalking Headless with Shashi Bellamkonda Talking Headless: Tech & Analyst Relations Short Description (Under 400 characters for quick reading)Demystify the tech ecosystem with Shashi Bellamkonda. Go inside the boardroom with global heads of Analyst Relations, top industry analysts, and tech founders to explore how vendors and influencers shape market narratives, leverage AI, and drive enterprise tech trends. Real-world playbooks for B2B tech leaders, buyers, and insiders.Option 2: For the Specific Milestone EpisodeIf you are publishing the specific episode featuring Erin Singleton (Adobe) and Melody Brew (Moor Insights & Strategy):Title Options (Under 60 characters for mobile display)What a Best-in-Class Analyst Relations Program Does The Evolution of AR: From Backroom to Boardroom Best-in-Class Analyst Relations (feat. Adobe & Moor Insights) Short Description (Perfect for the episode summary snippet)In this 1-year anniversary special, Shashi Bellamkonda sits down with Erin Singleton (Global Head of AR at Adobe) and Melody Brew (Principal Analyst at Moor Insights & Strategy). Discover how modern Analyst Relations has evolved into a strategic intelligence function, why "early and often" briefings are vital in the age of AI, and how to build high-impact, two-way industry relationships.Show Notes: What a Best-in-Class Analyst Relations Program Actually Does 📱In this milestone episode of Talking Headless with Shashi Bellamkonda, we celebrate a major landmark: exactly one year since industry icon Paul Greenberg handed over the hosting keys to Shashi. To mark the occasion, this episode dives deep into the modern evolution of Analyst Relations (AR)—exploring how the discipline has successfully transitioned from a corporate backroom task to a critical boardroom strategy.Episode OverviewHow do today's leading enterprise companies build trust, cut through market noise, and collaborate with the analyst community? Shashi is joined by two powerhouse guests to unpack what it takes to build a modern, high-impact AR program. They discuss the shift from transactional vendor rankings to strategic market intelligence, the rising importance of AI governance, and how to successfully manage relationships across a fragmenting influencer landscape.Meet the GuestsErin Singleton – Global Head of Industry Analyst Relations at Adobe. Erin brings over two decades of experience navigating public relations and strategic AR at one of the world's leading enterprise software giants.Melody Brew – VP & Principal Analyst at Moor Insights & Strategy. As a former CMO turned principal analyst, Melody offers a unique double-sided perspective on how technology decisions are actually bought, sold, and evaluated.Key Takeaways & Discussion Points1. The Shift from PR to Strategic IntelligenceBeyond the Rankings: Modern AR is no longer just about chasing placements in Magic Quadrants or Forrester Waves. Erin explains that its true value lies in acting as an internal "influence and intelligence" hub to help executive leadership understand buyer pain points and market directions.Balancing Global and Local Narratives: Managing a global brand requires a consistent core message, but AR teams must remain flexible enough to adapt to local regional dynamics, such as regulatory and compliance shifts in Europe.2. The Velocity of AI and Shifting Evaluation CriteriaThe Death of the Bi-Annual Briefing: Melody points out that because technology is moving at breakneck speed, standard quarterly or bi-annual briefings are no longer sufficient to keep analysts accurately updated.New Decision Criteria: Enterprise buyers—and the analysts advising them—are looking far past basic feature checklists. Core evaluation criteria now heavily include AI governance, model explainability, responsible deployment, and concrete ROI.The Fragmented Megaphone: Influence is no longer concentrated solely within the largest research firms. Independent and boutique analysts leverage highly influential platforms on LinkedIn and Substack, requiring AR programs to diversify their outreach.Actionable Playbooks for AR Success"Early and Often"Don't wait for a finished product to reach out. Melody stresses that the most productive vendor-analyst collaborations happen when companies loop analysts in early to stress-test roadmaps and walk through future scenarios together.Bring Analysts on the Journey: Treat briefings as an ongoing collaborative narrative rather than a rigid, final presentation. Keep analysts aligned with where your business is going, not just where it is today.Close the Loop on Feedback: If an analyst's insights directly influence a product pivot or strategic shift, tell ...
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