『Syndicates, Sales & Singing with Simon Double』のカバーアート

Syndicates, Sales & Singing with Simon Double

Syndicates, Sales & Singing with Simon Double

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Selling a high-ticket or luxury item requires an entirely different approach to traditional sales. In this episode, Simon Double of Solario Racing explains how he built a successful racehorse syndication business using the power of the "slow-burn" sale. We discuss the importance of wrapping a risky purchase in premium hospitality, why you should structure your pricing as a flat upfront fee to remove buyer friction, and how to effectively use local networking to build long-term business relationships. Simon also shares his unique career history as a television quiz writer and details how he applies his business acumen to his new local venture, Etoile Events.Episode Chapters[00:00:00] How racehorse syndication actually works[00:05:42] Wrapping your product in a premium lifestyle experience[00:09:59] Transitioning from writing TV quiz questions to racing[00:15:08] The realities of launching your own syndicate business[00:21:32] Structuring an all-inclusive pricing model for clients[00:22:29] Mastering the slow-burn sale through networking[00:24:48] Navigating the local Berkhamsted networking scene[00:28:09] Launching Etoile Events for niche local audiences[00:29:34] Supporting charities like Gad's Hill Place RDA[00:34:06] Building local community through Choir on the GreenKey TakeawaysRemove pricing friction: Charge a flat, all-inclusive fee to prevent clients from being surprised by hidden costs later. Simon charges one upfront fee to cover the purchase and a full year of training, keeping the transaction simple and clean.Focus on the slow burn: Treat local networking as a long-term strategy rather than a place for immediate, hard selling. Build relationships first, knowing that high-ticket sales often require a soft touch over an extended period of time.Add hospitality to your offer: If you are selling a luxury or high-risk product, wrap it in premium hospitality. Simon sells the experience of stud farm visits and race days, ensuring clients receive immense value regardless of the product's ultimate performance.Guest Links:Simon Double LinkedIn https://www.linkedin.com/in/simon-double-2881a945/Solario Racing Website https://www.solarioracing.com/Resources:Gaddesdons Place RDA Website https://gaddesdenplacerda.org.uk/The Hospice of St Francis Website https://www.stfrancis.org.ukChoir on the Green Website https://www.choironthegreen.com/Host Links:Ben Baldwin LinkedIn https://www.linkedin.com/in/benbaldwinchuffed/Chuffed Productions LinkedIn | https://chuffed.video/Support Local!Don't forget to like, follow, and share Berko and Beyond wherever you get your podcasts, and hit subscribe if you're watching on www.youtube.com/@BerkoAndBeyond.If you'd like to be a guest on the show, drop us an email at: podcast@berkoandbeyond.com.
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