Episode 18 - The Social Security Strategy Behind Roy Snarr's Multi-Million Dollar Annuity Agency

Most agents walk up to a prospect and lead with annuities. Roy Snarr walks up and leads with value — and that one difference has made him one of the most successful agents in the long-term care and annuity space.

In this episode of the Agency Acceleration Lab, Alex Branning sits down with Roy Snarr to talk about the door opener strategy behind hundreds of millions of dollars in annuity premium, why Social Security is the most underutilized tool in the senior market, and how any agent can start using it to get in front of the right people and build the kind of referral partnerships that generate business on autopilot.

Roy also shares the seminar model he has used over 300 times, the revenue share partnership structure that has some of the biggest Medicare agencies in the country sending him clients, and the professional designations that get him in the room with CPAs, attorneys, and wealth advisory firms.

If you are in the senior market and you are not talking about Social Security, this episode is going to change how you approach every prospect from here on out.

In this episode you will learn:

• Why Social Security is the most powerful door opener in the senior market
• How Roy positions the Social Security conversation to lead naturally into the annuity sale
• The free seminar strategy he has used over 300 times to fill his pipeline with warm prospects
• How to build referral partnerships with Medicare agencies using a revenue share model
• Why adding partners directly to the application builds trust and eliminates awkward money conversations
• The professional designations that open doors with CPAs, attorneys, and wealth advisors
• Why Roy never does joint seminars and what he does instead to keep the flow working
• Where to download Roy's free Social Security and long-term care books

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