If you’re a CEO or founder of a B2B company and your growth still relies on referrals, luck, or expensive agencies… this episode will change how you think about revenue forever.

In this episode of Agile, Not Fragile, co-founders of Enterprise Growth Systems, Tamara Loehr and Natalie Nichols, break down how their Account-Based Marketing (ABM) is transforming B2B growth—and why most companies are getting it completely wrong.

Instead of chasing leads, ABM flips the model:
👉 Identify your top 100 dream clients
👉 Target decision-makers inside those accounts
👉 Use strategic, value-based content to build trust before the sales conversation

The result? Faster sales cycles, higher conversion rates, and fewer wasted bids.

You’ll learn:
Why traditional outbound (cold calls, RFP chasing) is broken
How to “seed the patch” and create demand before you sell
The EGS E.E.A.T Framework (Experience, Expertise, Authority, Trust) for winning high-value clients
How to use long-form video + AI to scale content and dominate GEO (Generative Engine Optimisation)
Why agencies fail—and how to build your own in-house growth engine instead
The exact shift from “salespeople” to closers only
Because if you’re not agile—you’re fragile.

👉 Want to build a predictable revenue engine? Start with a Red/Blue/Black Assessment and own your growth.

Ready to Own Your Growth?

Start with an EGS Red/Blue/Black™ Assessment to uncover:

• Where you're losing profit
• Where your biggest growth opportunities exist
• How to build a predictable, scalable growth engine

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Enterprise Growth Systems (EGS) — Helping CEOs build agile businesses that scale with confidence, consistency, and enterprise value.