『Retail Meets Promo: League, Legacy, Ouray & Locale | JaySapChats Episode 43』のカバーアート

Retail Meets Promo: League, Legacy, Ouray & Locale | JaySapChats Episode 43

Retail Meets Promo: League, Legacy, Ouray & Locale | JaySapChats Episode 43

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I sat down with Lisa Norris and Chris O'Connor from L2 Brands, the company behind League, Legacy, Ouray, and Locale.


Lisa spent years on the retail side as a buyer for Barnes & Noble College before joining the brand side. Chris brings more than 25 years of promo industry experience.


We talked about what college bookstores can teach the promotional products industry, why brands matter, how retail trends make their way into promo, and what happens when a company built for retail starts selling to distributors.


We also went through a lot of apparel and hats.


A lot.


The products were good.


Really good.


And when the product is good, the conversation usually is too.

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