05 | How Connor Curran built Local Laundry
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05 | How Connor Curran built Local Laundry
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Connor Curran’s entrepreneurial journey is a master class in starting a business with nothing, nada, zip, zilch – other than gumption. Determined to be the master of his working destiny, Connor moved to Sweden to clear his head and study entrepreneurism.
He searched the web for instructions on how to set up a T-shirt company and simply started. No business plan, no money, no product. Why T-shirts? “They are the lemonade stand of today!” says Connor. Print-on-demand means you can design and market your product at no cost and if someone buys it, “that’s the biggest dopamine hit; that’s the fuel that keeps you going,” he says.
Bit by bit, Connor walks us through the process he followed to build a business, build up a cash reserve, go from print-on-demand to amassing inventory, and refining his marketing strategy – a strategy the White House validated and ignited his sales.
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