Who you are today is not who you'll be a year from now.

We are always evolving.

In this week's Riff, Louise explores one of the most powerful, and often uncomfortable, parts of personal growth: identity change. Inspired by the ideas in Atomic Habits by James Clear and her own experiences navigating major life transitions, Louise examines what happens when the identities we've carried no longer fit the lives we're trying to build.

Many of us become attached to old stories about who we are: the athlete, the people-pleaser, the caretaker, the "big person," the successful professional, the parent with a busy household. But life moves in seasons. Relationships change. Bodies change. Priorities shift. And sometimes growth requires us to release identities that once served us so we can step into new ones.

In this episode, Louise explores why lasting change isn't about setting better goals, it's about becoming the kind of person who naturally lives those behaviours. She discusses how habits reinforce identity, why confidence follows action, and how small daily choices become evidence for the person you're becoming.

Whether you're rebuilding after loss, navigating midlife, changing careers, strengthening your relationship with movement, or simply feeling the pull toward something new, this conversation is an invitation to stop asking, "Who am I?" and start asking, "Who am I becoming?"

In this episode:

• Why identity is the foundation of lasting behavior change
• How habits provide evidence for who we believe ourselves to be
• The identities we inherit versus the identities we intentionally choose
• Why growth often requires grieving former versions of ourselves
• How fear keeps us attached to familiar identities
• The connection between action, confidence, and self-belief
• Practical ways to begin building the identity you want to embody

Louise Green is an award-winning coach with 20 years invested in working with women of all body sizes. She has coached thousands of women from all over the world, if you're ready take the next step in your strength, check out her coaching program: https://www.louisegreeninc.com/size-strong