How To Maintain Presence With a Prospective Investor

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding, it takes several touches to close an investor.

It's best to create additional interactions with the investor beyond asking, 'are you ready to invest yet?'

Here are some key steps to maintain presence with a prospective investor:

Offer to provide a special discount on your product or service to the investor's portfolio companies.

This expands the relationship beyond the fundraise and provides value to the investor.

Engaging with the investor's portfolio company generates many new interactions.

As you encounter the portfolio companies, new conversations with the investor will arise.

Ask for advice in a different way that goes beyond the startup.

This adds a new dimension to the relationship and brings another set of touch points.

Interact with mutual contacts who may then mention you in their own conversations with the investor.

The unbiased third-party source of information is the most valuable.

It shows others trust and believe in you.

Look for ways to generate additional interactions with the prospective investor.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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