Roshan Abbas On Live Events, AI And The Creator Economy
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Roshan Abbas on live events, AI and the creator economy is a sharp conversation on how India’s media business, entertainment industry and creative economy are changing as artificial intelligence, digital creators and live experiences reshape what audiences value.
In this episode of The Media Room by The Core, Vanita Kohli-Khandekar speaks with Roshan Abbas about India’s live events industry, the future of AI in media, and the changing creator economy. From radio and theatre to television, events, films, digital platforms and Commune, Roshan reflects on a career built around storytelling, audience connection and creative entrepreneurship.
The conversation explores why live events in India are growing again, why collective experiences still matter, and why creators must balance short form content, long form storytelling and audience trust. Roshan also speaks about AI generated content, artificial intelligence in the creative industry, digital creators, influencer marketing, content curation, creator burnout and the ethical questions around using AI as a creative tool.
He also shares lessons from investing in creative startups, building networks, spotting opportunities in media and entertainment, and why the future may belong not just to creators, but to curators with taste, judgement and human insight.
For professionals interested in business, media, marketing, consulting, technology, entertainment and India’s creative economy, this is a conversation about why creativity still needs people, why live experiences are becoming more precious, and why human intelligence may matter even more in the age of AI.
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#RoshanAbbas #CreatorEconomy #ArtificialIntelligence #LiveEvents #MediaBusiness #TheMediaRoom #TheCore
Chapters
00:00 – Roshan Abbas and the journey of Indradhanush
07:40 – Updating nostalgia for new audiences
11:13 – The art of connecting with people and building platforms
12:54 – Investing in creators, startups and ideas
17:22 – India’s live events boom and the arena economy opportunity
19:45 – Why creators should invest in people, not just businesses
25:34 – The paradox of plenty: creation, curation and creator burnout
30:50 – Why we are entering the era of curation
33:25 – Roshan Abbas on AI, authenticity and ‘art intelligence’
39:05 – Staying relevant, mentoring creators and finding joy
41:48 – Upcoming projects, films and the future of storytelling
44:13 – Why collective experiences are making a comeback