『S3E18 - Intentional AI: Series takeaways - the real reason AI isn't working for you』のカバーアート

S3E18 - Intentional AI: Series takeaways - the real reason AI isn't working for you

S3E18 - Intentional AI: Series takeaways - the real reason AI isn't working for you

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Season 3 of the Intentional AI series started with a simple premise: AI is a powerful tool, but the way it gets marketed and the way most people actually use it are two very different things. Eighteen episodes later, that premise has held up.In this finale, Virgil and Cole take stock of what the season actually taught them. Not the hype, not the headlines - what they observed firsthand through testing, building, and paying attention to how AI performs when real work is on the line.A big part of this episode centers on a real-world example: Virgil's experience building an internal business application using an AI low-code tool called Zite. What made it work wasn't the tool. It was the month of planning that happened before a single line of code was written - database diagrams, stakeholder conversations, process mapping, all of it done before AI touched anything. The app ended up replacing four SaaS systems. That kind of result doesn't come from letting AI lead. It comes from knowing exactly what you need before you ask AI for help.The flip side of that shows up in a small but telling moment: a teenager at the gym using AI to generate a workout plan. It probably gave him something reasonable. But here's the problem - he won't know whether it worked for three to six months, and he likely has no framework to evaluate it either way. That's the same trap organizations fall into when they hand big process decisions to AI without the expertise to judge the output.Cole frames it simply: AI is a mirror. Whatever you bring to it, it reflects back. Strong process knowledge, clear goals, and domain expertise get amplified. Gaps and blind spots get amplified too. The tool doesn't know the difference.Virgil runs through where AI held up the most across the season - SEO, analytics, research, coding, wireframes - and where it didn't, including original content, image generation, video, and design. Eighteen episodes in, the picture is a lot clearer than when we started.Previously in the Intentional AI series:Episode 1: Intentional AI and the Content LifecycleEpisode 2: Maximizing AI for Research and AnalysisEpisode 3: Smarter Content Creation with AIEpisode 4: The role of AI in content managementEpisode 5: How much can you trust AI for accessibilityEpisode 6: You’re asking AI to solve the wrong problems for SEO, GEO, and AEOEpisode 7: Why AI can make your content personalization worseEpisode 8: The real value of AI wireframes is NOT the wireframesEpisode 9: Just because AI can create images doesn't mean you should use themEpisode 10: The Super Bowl didn't sell AI, it exposed itEpisode 11: AI video rewards planning, not your ideasEpisode 12: AI might struggle with creativity, but coding isn't creativeEpisode 13.1: What the rise of conversational search means for your websiteEpisode 14: AI agents are only as good as your workflowEpisode 15: AI can't fix your social media if you have nothing to sayEpisode 16: The most important operation in analytics - understanding your "why?"Episode 17: How to get better results from AI promptsThat's a wrap on Season 3. Thanks for coming along for the ride - see you in Season 4!For more conversations about AI, design, and digital strategy, visit https://www.highmonkey.com/podcast and subscribe on your favorite podcast platform.(0:00) - Intro(1:15) - Season 3 milestone: 2,000 listeners(2:06) - Why we started this series(3:09) - The AI backlash: justified or not?(6:33) - Virgil's AI-built internal app(7:29) - AI is only as powerful as the person using it(9:56) - AI at the gym!(13:00) - The workout is a microcosm of how AI gets misused(15:24) - AI's real value: saving time(16:42) - Plan first, build second(21:04) - Security: the thing low-code builders miss(24:59) - AI is a mirror: it reflects what you bring to it(25:32) - Where we would use AI(28:07) - Cheers to Season 3 + what's next(28:48) - OutroSubscribe for email updates on our website:https://www.discussingstupid.com/Watch us on YouTube:https://www.youtube.com/@discussingstupidListen on Apple Podcasts, Spotify, or Soundcloud:https://podcasts.apple.com/us/podcast/discussing-stupid-a-byte-sized-podcast-on-stupid-ux/id1428145024https://open.spotify.com/show/0c47grVFmXk1cco63QioHp?si=87dbb37a4ca441c0https://soundcloud.com/discussing-stupidCheck Us Out on Socials:https://www.linkedin.com/company/discussing-stupidhttps://www.instagram.com/discussingstupid/https://www.facebook.com/discussingstupidhttps://x.com/DiscussStupid
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