The Trust Frequency | Laura Garfield | Full Battery Media
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The Trust Frequency | Laura Garfield | Full Battery Media
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I sat down with Laura Garfield, co-founder of Idea Decanter, a remote video marketing company serving financial advisors, and honestly this one was a conversation I didn't want to end.
Laura spent the first decade of her career in TV news, from a one-woman-band station in rural Nebraska all the way up through CBS and CNN, before pivoting into video marketing over a glass of Pinot Noir with her best friend in 2014. The origin story alone is worth tuning in for.
What stuck with me most was the data from their State of Advisor Video Report. The biggest barrier to creating video content isn't cost - it's time at 56%, followed by tech knowledge at 52%. We went deep on why consistency will always beat perfection, why the phone already in your pocket is genuinely enough to start, and how one financial advisor turned 46 emails into 6 new clients simply by showing up with authentic, personal content on a regular basis.
What would it mean for your business if the right person had been watching your videos all year without you even knowing it?